Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Thursday, May 5 • 4:35pm - 4:55pm
Business models for journalism in the age of content discovery platforms

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This paper contains a proposal of new business models for journalism that has been established by analyzing leading trends and observing innovative companies. It also reviews the scientific literature on business models in the study of media management and economics in order to summarize their main ontological features. The typologies that exist have focused on part of the business model—revenue streams—and have not considered other crucial aspects, such as the creation of value. From our point of view, the potential business models for journalism fluctuate between scale and focus, influence and the potential to go viral, content and service, production and aggregation, and advertising and subscription. Six types of business models capable of subsidizing journalism activities appear between these extremes: 1) platform based, 2) viral content, 3) distributed journalism, 4) focused journalism, 5) curated and aggregated content, and 6) global media. This typology includes some of the existing solutions for making journalism sustainable in a digital paradigm dominated by technological giants in which legacy media has lost ground.

avatar for Miguel Carvajal

Miguel Carvajal

Miguel Hernandez University

avatar for Gigi Johnson

Gigi Johnson

Faculty, UCLA Herb Alpert School of Music
In this context, I am standing between two moving platforms.  I have been teaching remotely around the world for many years, and have been part of the experience of UCLA shifting to remote instruction.  I'm fascinated by the crisis leadership within and across organizations in both... Read More →

Thursday May 5, 2016 4:35pm - 4:55pm EDT
Room South Lounge Law School
  Business Models & Innovation
  • Manuscript # 1113
  • Session # C31