World Media Economics and Management Conference 2016

This study examined the relationship between globalization and the contribution of the media economy to a national economy. The results showed that the overall globalization index had significant correlation with the percentage of media expenditures in GDP, and the social globalization index was significant predictor for the percentage of media expenditures in GDP, after controlling for the economic, population, and social variables. These results suggested that globalization influenced the contribution of the media economy to a national economy, and different dimensions of globalization had different level of influence. The results also suggested that the principle of relative constancy (PRC) did not hold true when it was applied across countries, and globalization should be one of the explanatory variables that account for the variation of the contribution of media economy to national economy across countries.