Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Thursday, May 5 • 4:15pm - 4:35pm
Globalization and the Contribution of the Media Economy to a National Economy: A Cross-Country Empirical Study

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This study examined the relationship between globalization and the contribution of the media economy to a national economy. The results showed that the overall globalization index had significant correlation with the percentage of media expenditures in GDP, and the social globalization index was significant predictor for the percentage of media expenditures in GDP, after controlling for the economic, population, and social variables. These results suggested that globalization influenced the contribution of the media economy to a national economy, and different dimensions of globalization had different level of influence. The results also suggested that the principle of relative constancy (PRC) did not hold true when it was applied across countries, and globalization should be one of the explanatory variables that account for the variation of the contribution of media economy to national economy across countries.

avatar for Alan Albarran

Alan Albarran

University of North Texas
Alan B. Albarran is a Full Professor and former Chair of the Department of Media Arts at the University of North Texas, in Denton, Texas, USA. He has authored/edited 14 books including The Media Economy, 2nd ed. (forthcoming), Management of Electronic Media, 6th ed. (2017), and The... Read More →

Xiaoqun Zhang

University of North Texas

avatar for Michel Clement

Michel Clement

University of Hamburg
Michel Clement is Professor for Marketing and Media at the Institute for Marketing, Hamburg Business School, University of Hamburg, Germany. He is also director of the Research Center for Media and Communication at the University of Hamburg. Professor Clement holds a doctoral degree... Read More →

Thursday May 5, 2016 4:15pm - 4:35pm EDT
Room Bateman Law School
  Global Issues
  • Manuscript # 1061
  • Session # C12