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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Thursday, May 5 • 4:35pm - 4:55pm
Shut-down, split-off and tipping points: The case of print and digital products

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Concerns about the closure of newspapers began in the second half of the twentieth century and have been exacerbated by the development of the Internet and unsupportive economic conditions, leading many to project the imminent death of newspapers. Their rationale is based on simple economic and technical reasoning that considers newspapers as a single product and ignores the underlying economic and business considerations of enterprises producing joint products—something that most newspapers do by producing print and digital products. This paper explores why different types of analysis are required in this situation and introduces the concepts of shut-down, split-off and tipping points that need be considered when determining the performance of joint products and whether to cease production of one of the joint products. The authors assert that these explain why news currently remains in print even though the news enterprises also produce and compete in digital news provision.

Authors
avatar for Min Hang

Min Hang

Tsinghua University
Dr. Min Hang is Associate Professor in media management and economics at Tsinghua University, China. She chairs Tsinghua Global Business Journalism Program and she is deputy director of Media Management Research Center at Tsinghua University. She is also coordinating East Asia Institute of Media Management and Transformation Center of Jonkoping University, Sweden. | | Hang holds doctoral degree in Business Administration from Jönköping... Read More →
avatar for Robert Picard

Robert Picard

Professor, University of Oxford
Robert G. Picard is a specialist on media economics and policy and the business challenges facing media in the digital age. He is affiliated with the Reuters Institute at the University of Oxford, the Kennedy School of Government at Harvard University, and the information Society Project at Yale Law School. He is the author and editor of 30 books and has written hundreds of articles on media issues for scholarly journals and industry... Read More →

Moderators
avatar for Michel Clement

Michel Clement

University of Hamburg
Michel Clement is Professor for Marketing and Media at the Institute for Marketing, Hamburg Business School, University of Hamburg, Germany. He is also director of the Research Center for Media and Communication at the University of Hamburg. Professor Clement holds a doctoral degree in marketing from the Christian-Albrechts-University at Kiel and worked three years in various management positions for Bertelsmann in the media industry. His... Read More →


Thursday May 5, 2016 4:35pm - 4:55pm
Room Bateman Law School
  • Manuscript # 1099
  • Session # C12

Attendees (18)