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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Thursday, May 5 • 3:50pm - 4:10pm
Why Do Large Markets Dominate? A New Look at Sources of the Large Home Market Advantage in the International Film Trade

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This paper presents a three equation empirical model of trade in motion pictures that is used to test predictions derived from the standard microeconomic model of trade in media products and Krugman’s (1979, 1980) more general model in of intra-industry trade in differentiated products. It is shown that the microeconomic media trade model implied that a larger domestic market may contribute to greater success in exporting media products by encouraging production of larger budget products and by stimulating the production of more media products. The second effect is similar to the predictions of the Krugman model. Estimates for the three-equation model strongly support the existence of a large market effect operating through increased film budgets, but does not provide support for an effect operating through increased domestic film production. It is suggested that market size may affect numbers of domestically produced films through a more indirect path.

Authors
YJ

Young Jun Choi

KyungHee University
SY

Sang Yup Lee

Science and Technology Policy Institute
CP

Chankyung Pak

Michigan State University
avatar for Steve Wildman

Steve Wildman

Michigan State University and University of Colorado
Steven S Wildman is a Senior Fellow at the Silicon Flatirons Center and a Visiting Scholar with the Interdisciplinary Telecommunications Program, both at the University of Colorado, Boulder. Prior academic positions include: 15 years as the J.H. Quello Chair of Telecommunication Studies at Michigan State University, where he also directed the Quello Center for Telecommunications Management and Law; Associate Professor of Communication Studies... Read More →

Moderators
avatar for Michel Clement

Michel Clement

University of Hamburg
Michel Clement is Professor for Marketing and Media at the Institute for Marketing, Hamburg Business School, University of Hamburg, Germany. He is also director of the Research Center for Media and Communication at the University of Hamburg. Professor Clement holds a doctoral degree in marketing from the Christian-Albrechts-University at Kiel and worked three years in various management positions for Bertelsmann in the media industry. His... Read More →


Thursday May 5, 2016 3:50pm - 4:10pm
Room Bateman Law School
  • Manuscript # 1138
  • Session # C12

Attendees (10)