World Media Economics and Management Conference 2016: Full Schedule

Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023

6:30pm EDT

Welcome Reception

Fordham University, Lowenstein Building, 12th Floor
113 W 60th Street, New York, NY 10023

Monday May 2, 2016 6:30pm - 8:30pm EDT
12th Floor Lounge 113 W 60th Street, New York, NY 10023

Plenary

9:00am EDT

Keynote 1 - Denise Warren: 'Digital Transformation in the News Media Industries'

Speakers

Denise Warren

Member of the Board of Directors, Electronic Arts

Denise Warren is currently on the Board of Directors of Electronic Arts, a California-based publisher of game software and services. Until March 2016, Warren was President of Digital & CEO of East Coast Publishing for Tribune Publishing. As President of Digital, Warren led Tribune's... Read More →

Moderators

Angela Powers

Professor, Kansas State University

Angela M. Powers a professor at Kansas State University. Her research appears in journals such as Journal of Media Economics and Journalism and Mass Communication Quarterly. As a visiting scholar in the Middle East, she served as consultant at national media such as Al-Ahram in... Read More →

Tuesday May 3, 2016 9:00am - 10:00am EDT
Costantino A+B+C Law School

Plenary

Manuscript # 1201
Session # Key1

10:00am EDT

Coffee Break

Tuesday May 3, 2016 10:00am - 10:30am EDT
Costantino A+B+C Law School

Manuscript # 1511
Session # Z1

10:30am EDT

Regional media markets in Russia: commercialization and state control

This research investigates how trends of commercialization coexist with state control on Russian regional media markets. We reveal that the intersection point of these two processes is state informational contracts. These are contracts from the state aimed to support social responsibility function of media. However, we consider them as an important financing model of the media market. The sample of 2901 contracts from 6 Russian regions was studied. The results demonstrate that state informational contracts influence on the structure of regional media market in the following ways. Besides being an external regulator of the market, the state becomes an actor of inter-market exchanges with media companies. Being a customer they offer contracts for media companies that act as suppliers for the state. As a result media companies compete not only for advertisers and audience but also for contracts from state suppliers. Since advertising incomes are not enough for regional media companies to survive, such contracts become an important source of financing. As a result the state has a powerful tool of financial control over media. We conclude that this dual role of the state (external regulator and internal market actor) is very stable and accepted by the majority of media companies.

Authors

Olga Dovbysh

Higher School of Economics National Research University

Moderators

Ronen Shay

St. John Fisher College

Dr. Ronen Shay received his Ph.D. in Mass Communication from the University of Florida. His research is focused on contemporary challenges in the field of media management and includes papers written on: windowed distribution strategies, pure play distribution, and the relationship... Read More →

Tuesday May 3, 2016 10:30am - 10:50am EDT
Room 408 Law School

Audiences & Consumption & Measurement

Manuscript # 1086
Session # A25

10:30am EDT

Influencers of public and private film financing decisions

So far, researchers have paid little attention to the influencing factors in film financing and the allocation of private investments and public subsidies. This article conceptualizes and examines non-content drivers of film financing in highly subsidized motion picture markets. In addition to that, the authors address substitutional effects between public funding and private investment. In doing so, they contribute to organizational and administrative theory regarding the analysis of subsidy allocation. Structural equation modeling is applied to test the model, using market data from Germany, a country with a complex and extensive film funding system. The data set consists of 2,010 locally produced or co-produced motion pictures, which were released between 2005 and 2014. The authors show that, apart from movie scripts, the non-content factors star power, producer power, and reputation potential predict the financing decisions of public funders acceptably but not those of private investors. Furthermore, the amount of private investment does not affect public funding bodies’ decisions. The anticipated public subsidization level, however, does not influence private investment substantially. The findings demonstrate that the government needs mechanisms that are more effective and that research results can help to improve current funding schemes. This article contributes theoretical insights into the decision-making rationale of public and private film financiers and advances measurement capabilities of film investment efficiency.

Authors

Florian Kumb

University of Bayreuth / University of Zurich

Film financing, Public Funding, Influencing Factors of Supply and Demand in the Motion Picture Industry

Reinhard Kunz

Unversity of Bayreuth

Joschka Mütterlein

University of Bayreuth

Moderators

Michael O. Wirth

Professor and Dean Emeritus, University of Tennessee, Knoxville

Mike Wirth is Professor of Journalism and Electronic Media and Dean Emeritus of the UT Knoxville College of Communication & Information (CCI). He served as CCI Dean from 2006-2021. Prior to Tennessee, he was Director of the School of Communication (1994-2006) and Chair of the Department... Read More →

Tuesday May 3, 2016 10:30am - 10:50am EDT
Room 409 Fordham Law School Building

Financing Media Business

Manuscript # 1063
Session # A16

10:30am EDT

Broadcasting in the Internet Age: Survival of the Fittest?

Digitization and a range of accompanying innovations enabled over-the-top (OTT) platform companies such as Netflix, Apple or Google to enter the broadcasting sector. As a response, the traditional incumbent broadcasters and distributors built their own digital platforms. Platforms started to dominate different stages of the value chain – the industry became subject to the phenomenon of ‘platformization’. An ecosystem with a unique structure and competitive dynamics driven by the diverging business logic of platform companies emerged. This platformized broadcasting industry can hardly be captured by current approaches in the field of media and platform economics. Thus, the paper uses the theoretical framework of Platform Networks (PN), which extends existing platform theory. In an in-depth case study, the framework is applied to explain the changing structure and competitive dynamics of the digital broadcasting industry in Belgium. As a result, the paper argues that broadcaster, distributors and new entrants need to carefully balance competition and cooperation in order to create a sustainable digital ecosystem.

Authors

Pieter Ballon

Vrije Universiteit Brussel

Katharina Hoelck

PhD Student/Researcher, iMinds-SMIT, Vrije Universiteit Brussel

Moderators

Ann Hollifield

Dowden Professor of Media Research, University of Georgia

Dr. C. Ann Hollifield is the Thomas C. Dowden Professor of Media Research in the Grady College of Journalism and Mass Communication at University of Georgia. She also directs the graduate Certificate Program in Media Industry Research. Her research focuses on media sustainability... Read More →

WMEMC 2016 final pdf

Tuesday May 3, 2016 10:30am - 10:50am EDT
Room 407 Law School

Media & Cultural Industries

Manuscript # 1030
Session # A14

10:30am EDT

Who Will Win the War for Talent in Media Industries: Corporates or Startups?

In the last couple of years, in Germany as well as in other parts of Europe, startup companies have become more and more attractive for young professionals of Generation Y. Especially in the realm of digital media, new ventures that aim at innovation, scalability and growth are launched at a rapid pace. For this study we asked German students from the field of media and communication where they prefer to work after graduation: Do students decide in favor of entrepreneurial media startups or well-established corporates? The study addresses this question by investigating the critical impact factors that explain the decision to work for a future employer. Based on a literature review, a theoretical framework is developed bringing together the following dimensions: (a) psychological, (b) economical and (c) functional benefits as well as (d) personal characteristics. Results show that startup companies have to be recognized as strong competitors for established corporates. The big media players do not appear to be as attractive now as they were several years ago. An innovative working environment is a critical factor in decision finding in our sample. However, salary as well as status symbols and prestige of the company still play a vital role, too. Therefore, it depends on personal views, preferences and previous work experiences, whether students find a company attractive or not. Nevertheless, we advise media companies – startups as well as corporates – to focus more on employer branding, since loyalty for an employer is rapidly decreasing under todays’ conditions of “War for talent”.

Authors

Christopher Buschow

Juniorprofessor, Bauhaus-Universität Weimar

Dr. Christopher Buschow lehrt und forscht zu Unternehmertum in der Medienbranche. Zum Wintersemester 2018/19 ist er als Juniorprofessor für „Organisation und vernetzte Medien“ an der Bauhaus-Universität Weimar tätig. Als Mitinitiator des „Media Entrepreneurship“-Programms... Read More →

Rabea Laugemann

Hanover University of Music Drama and Media

Beate Schneider

Hanover University of Music Drama and Media

Moderators

Angela Lee

The University of Texas at Dallas

Angela M. Lee (Ph.D., UT-Austin) is an assistant professor of Emerging Media and Communication at the University of Texas at Dallas. Her research focuses on audience analysis, media management, behavior prediction, and journalism ethics. Angela’s work is published in peer-reviewed... Read More →

Tuesday May 3, 2016 10:30am - 10:50am EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1006
Session # A11

10:30am EDT

Digital privacy and new media: Assessing the impact proposed changes to data protection regulations may have on personal information disclosure in online environments

Advances in technology have facilitated the rapid growth of a global new media industry. Many companies who operate in this sector rely heavily on networked technologies to enable a primary income driver based on behavioural advertising revenues. The operations of some new media firms have attracted criticisms from privacy campaigners who argue that elements of the way some of these firms operate constitute an invasion of user’s privacy.In the EU, data protection regulation has developed under the core principles of 1) protecting an individuals’ fundamental right to privacy and 2) maintaining the free flow of information as a key enabler of economic growth.Neoclassical economic growth theory identifies technology development as the key element required to deliver sustained increases in standards of living. Both EU and US regulators believe rapid technological advances have rendered existing regulatory provisions inadequate. In a series of reports, they identify a number of key areas where existing data protection provisions require revision. These include ‘information transparency’, ‘privacy policies’ and functionality that enables individuals to ‘control’ use of their personal data.Regulators have suggested how functionality/features might be employed to improve data protection for individuals. However, there is little or no empirical evidence to demonstrate that the suggested changes are privacy-enhancing. This conceptual paper research outlines a number of online experiments specifically to measure how changes to key areas of data protection (as defined by data regulators) may influence individuals’ personal information disclosure decisions. Any changes to regulations that impact on personal information disclosure will impact on advertising and related revenue streams for new media firms.

Authors

Conor O'Kane

Bournemouth University

Moderators

Steve Wildman

Michigan State University and University of Colorado

Steven S Wildman is a Senior Fellow at the Silicon Flatirons Center and a Visiting Scholar with the Interdisciplinary Telecommunications Program, both at the University of Colorado, Boulder. Prior academic positions include: 15 years as the J.H. Quello Chair of Telecommunication Studies... Read More →

Tuesday May 3, 2016 10:30am - 10:50am EDT
Room 402 Law School

Media Policies & Regulations

Manuscript # 1044
Session # A13

10:30am EDT

Legitimacy Management for News Media Organizations in the Digital Age

In the digital age, private and public legacy news organizations have lost the unquestionable license to operate, which challenges their legitimacy. It has been argued for the past 15 years that legacy news media organizations “will need to adjust” in order to “thrive, or even survive” (Compaine, 2000, p. 55). While research and practice have focused on adapting and inventing news products according to the standards of the digital era, communicative legitimacy management has received insufficient attention. This paper develops a theoretical framework for researching communicative legitimacy management and judgment in times of environmental change. It calls future research to assess the effects of changes in the organizational environment onto organizational instruments of strategic communication to retain or regain legitimacy and legitimacy judgments by stakeholders. We match managerial and institutional perspectives allowing a comprehensive multiple-theory conceptualization of legitimacy management through different communicative strategies and develop a model relating legitimacy management of news media organizations, their environment and their stakeholders, or, publics. Future research on communicative legitimacy management of news media organizations should focus on (1) organizational legitimacy perceptions and reactions manifesting in instruments of strategic communication on a meso level and (2) on individual legitimacy judgments of the publics on a micro level. This paper therefore relates to the WMEMC CfP topic “strategic management in media organizations”.

Authors

Stefanie A. Hangartner

University of Zurich

Juliane A. Lischka

Senior Research and Teaching Associate, University of Zurich

I hold a Ph.D. in Mass Communication Studies from the University of Zurich, Switzerland. My research focuses on the challenges as well as the opportunities for journalism in the digital age. I explore digital strategy formation and news making among news organizations. For example... Read More →

Gabriele Siegert

Division Head, University of Zurich

Gabriele Siegert, Dr. is professor of communication science and media economics at the IPMZ-Institute of Mass Communication and Media Research, University of Zurich, Switzerland. She is member of the Swiss Federal Media Commission, president of the Foundation for Research in Science... Read More →

Moderators

Richard Gershon

Western Michigan University

Richard A. Gershon, Ph.D., (Ohio University, 1986) is Professor and Co-Director of the Telecommunications & Information Management program at Western Michigan University where he teaches courses in Media Management and Telecommunications. He is the author of six books, including... Read More →

Tuesday May 3, 2016 10:30am - 10:50am EDT
Room 401 Law School

Strategic Management

Manuscript # 1033
Session # A12

10:50am EDT

Influence of Consumers' Perceived Emotional Intelligence, Regulation and Repair as Related to Media Consumption Experiences

This study investigated how loyal video game players considered their own perceived emotional intelligence, and how this may impact their pursuit of gratifications, media consumption experiences, and evaluation of attaining sought after gratifications. A national sample of 25-year-olds to 35-year-olds was used. The findings stated that consumers with high active emotional management are inclined to seek out video games for gratifications, and are likely to have strong media consumption experiences. Regular video game play of video games across certain genres led to strong media consumption experiences. Gender did not impact the level of media consumption experience enjoyed by consumers seeking sought gratifications. Implications for how audiences should be measured using perceived emotional intelligence and media consumption experience scales are included.

Authors

Anthony Palomba

University of Florida

Dr. Anthony Palomba earned his Ph.D. at the College of Journalism and Communications at the University of Florida in December 2015. He earned his M.A. at the S.I. Newhouse School of Public Communications at Syracuse University. Dr. Palomba's research is focused on the consumer behavior... Read More →

Moderators

Ronen Shay

St. John Fisher College

Tuesday May 3, 2016 10:50am - 11:10am EDT
Room 408 Law School

Audiences & Consumption & Measurement

Manuscript # 1136
Session # A15

10:50am EDT

Strategic Media Venturing: Corporate Venture Capital as a Strategic Tool for Media Firms

The fast changing and highly competitive media environment forces media firms to overcome their technology-avers behavior and adapt emerging technologies and business models. To do so, media firms use corporate venture capital (CVC) as an investment approach to cooperate with young and innovative start-ups. The presented paper examines the structure, patterns and investment focus of the TIME sector to show the increasing importance of CVC activities for media firms to deal with the requirements of the increasing cost, speed and complexity of a technology driven industry as well as the difference between the firms within TIME sector. The comparison of each TIME sector shows a slightly different investment focus and therewith supports the underlying assumption of the paper that TIME firms invest for strategic reasons to complement their resources due to the ongoing digitalization of the media business. The paper closes by highlighting the importance of CVC research for the field of strategic media management and describing the needs of further analysi

Authors

Tim Hasenpusch

Jade University of Applied Sciences

Moderators

Michael O. Wirth

Professor and Dean Emeritus, University of Tennessee, Knoxville

Tuesday May 3, 2016 10:50am - 11:10am EDT
Room 409 Fordham Law School Building

Financing Media Business

Manuscript # 1070
Session # A16

10:50am EDT

Rethinking Television: U.S. Scripted Series, the Logics of the Publishing Model, and Broadband-Distributed Portals

For the last two decades, the emergence of broadband as a distribution mechanism for video has generated significant concern about the future of television and a sense that the medium is greatly imperiled. The sixty-year dominance of broadcasting created a “broadcast paradigm” through which industry and audiences came to conflate the medium of television with its preliminary distribution technology and the logics developed to manage broadcasting’s affordances and limitations. Rather than posing any threat to the medium of television, broadband distribution threatens broadcasting as a distribution technology with its unprecedented affordances that allow some sectors of the television industry to significantly adjust their businesses. This paper explores the emergence of broadband-distributed portals and their related logics with particular attention to new business models and ramifications for long-form, industry-created television content. The paper explores the utility of conceptualizing changes in the business of producing scripted television series as a transition from the logics of what Miége termed the flow model to those of the publishing model through a consideration of the variation from typical “publishing” industries provided by the thus-far dominant use of a fee-based circulating library model. It concludes by identifying how the book publishing industry might provide more applicable logics for the business of television series production than those established in previous eras of linear television.

Authors

Amanda Lotz

Professor, University of Michigan

Moderators

Ann Hollifield

Dowden Professor of Media Research, University of Georgia

Tuesday May 3, 2016 10:50am - 11:10am EDT
Room 407 Law School

Media & Cultural Industries

Manuscript # 1042
Session # A14

10:50am EDT

Cooperative Working Spaces, Accelerators & Incubators Resource Allocation: A Case Study of Two Emerging Entrepreneurial Ecosystems

The current study utilizes an exploratory case study approach to examine entrepreneurial ecosystems located in the North Carolina’s Triangle and Triad regions, which boast emerging innovation, growth, research, community, and startup incubation. Innovation districts such as the Triangle and the Triad are geographic areas where cutting edge cooperative working spaces, accelerators and incubator clusters connect start-ups, economic development, and community growth with a strong focus on innovation and entrepreneurship. The study specifically selected four organizations that self-identify as either a cooperative working space, an accelerators, an incubator or a combination of those services; American Underground, HQ Raleigh, HQ Greensboro, and the Citrix-Red Hat Accelerator. This study explored these cooperative working spaces, accelerators and incubators within an established entrepreneurial ecosystem from a Resource Based-View of strategic management. The findings suggest that organizations that operate within entrepreneurial ecosystems not only offer unique resources and strategic advantages to the startup ventures in their organizations but also contribute to and receive additional unique set of resources and strategic advantages as members of their respective burgeoning entrepreneurial ecosystems.

Authors

Geoffrey Graybeal

Texas Tech University

Jobi Martinez

Texas Tech University

Moderators

Angela Lee

The University of Texas at Dallas

Tuesday May 3, 2016 10:50am - 11:10am EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1074
Session # A11

10:50am EDT

The impact of the internet on newspapers in the developed world and in mainland China

Over the last couple of years, the economic success story of the Chinese newspaper press has started to fade. In various forms, the new media have begun to erode the readership of many newspapers and to take an increasing share of advertising revenue. This pattern is familiar from many developed countries and this paper asks how far we can learn from their experiences to understand the current and future state of Chinese newspapers. It reviews the main features of the economic and journalistic impact of the development of the internet in the USA and other developed countries. It then considers how far the factors identified there are relevant in the Chinese context, in which the impact of politics on economic issues is much more significant than in the West (Lee, 2000). While some of the negative factors appear to be relevant, the different economic, social and political structures in China mean that the response to these changes is, and will continue to be, different from that in the developed world. In particular, the possibility of state support, which is ideologically very problematic in western countries, experiences no such obstacles in China. The paper traces some of the distinctive policies designed to support the transition to a digital world that the government has pursued in the past few years but also demonstrates how this renewed dependence upon government subsidy has been accompanied by the closure of some of the few spaces for critical journalism that were present in the preceding period.

Authors

Wang Dan

Hong Kong Baptist University

Wang Haiyan

Sun Yat-sen University

Lu Nan

Hong Kong Baptist University

Colin Stuart Sparks

Hong Kong Baptist University

Zhao Yanhua

Chinese Academy of Press and Publication

Huang Yu

Hong Kong Baptist University

Moderators

Steve Wildman

Michigan State University and University of Colorado

Tuesday May 3, 2016 10:50am - 11:10am EDT
Room 402 Law School

Media Policies & Regulations

Manuscript # 1092
Session # A13

10:50am EDT

Strategic engagement of emergent complexity in traditional print-media companies

Strategic media management is predominantly focused on market positing and strategy implementation. However, in times of unforeseeable change, we need new, more dynamic concepts and understandings to tackle emergent complexity. Therefore, we build on the literature of strategy-as-practice and organizational complexity to form a lens for capturing strategy emergence. To investigate this phenomenon empirically, we analyze the case of a large European print magazine publisher that needs to deal with continuous change. Our research questions are: (1) How do individual actors in the company perceive emergent change? (2) What can they do, to ensure continuous success of the organization? We uncover that journalists and managers struggle with finding and creating a new strategy, but identify possibilities to manage strategically on a short-term basis. Managers and employees actively inquire and then cope responsively in local contexts. From those insights, we propose that the concept of strategic recursiveness supports our knowledge of how to act strategically when facing rapidly evolving situations. Our study contributes to the literature on strategic media management by providing a framework for understanding and working with emergent complexity.

Authors

Sabine Baumann

Professor, Jade University of Applied Sciences

Sven-Ove Horst

Aalto University School of Business

Rita Järventie-Thesleff

Aalto University School of Business

Moderators

Richard Gershon

Western Michigan University

Tuesday May 3, 2016 10:50am - 11:10am EDT
Room 401 Law School

Strategic Management

Manuscript # 1052
Session # A12

11:10am EDT

The Value Of The Media Market Capitalization: Convergence Between Industries In United States, Argentina, Chile, Mexico, Colombia And Peru In 2014

Digital convergence has led to a change in the business model of some companies in the telecommunications and media industry. This research presents empirical evidence related to the existence of a concentration in the market structure with respect to market capitalization of each firm. These organizations form part of the seventeen industries that converge globally. The study reflected the analysis of all related firms participating in digital market in United States, Argentina, Chile, Colombia, Mexico and Peru. These firms are registered in capital markets in their countries. This study analyzes 245 firms and shows the level of concentration of the market capitalization by country and by sectors.

Authors

Carlos Lopez-Hernandez

Universidad Panamericana

Maria Elena Gutiérrez Rentaría

Universidad Panamericana

Carlos Reyes

Universidad Panamericana

#Economics #TheoryofTheFirm #Finance #StockMarkets #CorporateGovernance #BusinessEthics

Josefina Santana

Universidad Panamericana

Moderators

Michael O. Wirth

Professor and Dean Emeritus, University of Tennessee, Knoxville

Tuesday May 3, 2016 11:10am - 11:30am EDT
Room 409 Fordham Law School Building

Financing Media Business

Manuscript # 1047
Session # A16

11:10am EDT

Research on the Platform Strategy of the Chinese TV Media in the Convergence Environment

Industrial convergence driven by the Internet has been making the market boundaries among industries such as the telecommunications, radio and television, publishing, film gradually fading away. Different industries become to supply substitute content products and services for the same target market and enter each other market. The competition of substitute goods is becoming more intensively. The operation patterns of these industries are experiencing disruptive change. The two-sided market relationship (audience maker: product/service provider → consumer + advertiser) of the traditional television media are quietly undergoing changes. With the diversity of information provided by China's TV media as well as the connection groups, TV media has become a brand-new platform with the characteristics of market maker, audience maker, and demand coordinator. This study explores and analyzes the platform characteristics of the television media transformation from the perspectives of platform positioning, agents’ connected, platform structure and network effect. In order to set up well-functioning platform, TV media should improve the direct network effect through deepening the integration of cable television network, improving product differentiation and expanding sub platform construction. TV media should start from the concept establishment of platform users, and form themselves from the single platform leader to hybrid platform leader, and work out effective incentive mechanism for the stakeholders of platform to enhance the indirect network effect. The construction of the platform is to promote the TV media operations from the original content supply caused by the attention economy to focus on the information service of the data economy.

Authors

Xuetao Jin

Communication University of China

Jinjin Liao

Communication University of China

Moderators

Ann Hollifield

Dowden Professor of Media Research, University of Georgia

Tuesday May 3, 2016 11:10am - 11:30am EDT
Room 407 Law School

Media & Cultural Industries

Manuscript # 1020
Session # A14

11:10am EDT

Media Labs in Spain: Models and Trends

In order to secure its future in the new digital landscape, the media industry is increasingly convinced that innovation is required. However, in recent years the need to innovate has become even more pressing and complex, due to the fast pace in which digital technology is evolving. Several media organizations, particularly in the Western world, have begun to realize that they need to do more than just simply making cuts in their workforce and hoping that advertising market will improve sometime. These media companies now understand that they are faced with a greater challenge and need to go further in order to find innovative formulas for their work processes and business activities. The so-called ‘labs,’ special units for R&D&I into these companies, are one the most promising ways to harness the impact of digitalization on the media industry. This type of innovation, known as “intrapreneurship,” provides a counterpoint to classical entrepreneurship as a way of generating innovative ideas. This paper analyzes the emerging phenomenon of labs from the theoretical, typological and empirical viewpoints. The first part contextualizes the phenomenon and offers and overview of the main examples all over the world to end up identifying four different types of labs that currently exist worldwide. The main contribution made by this study is that it is the first indepth analysis of labs in Spain and includes corresponding models and trends.

Authors

Ramon Salaverría

University of Navarra

Charo Sádaba

Professor, University of Navarra

Moderators

Angela Lee

The University of Texas at Dallas

Tuesday May 3, 2016 11:10am - 11:30am EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1143
Session # A11

11:10am EDT

Globalisation and the Re-emergence of the Regulatory State

Authors

Petros Iosifidis

Professor, City University London

media policy; public service broadcasting; social media; media and sport

Moderators

Steve Wildman

Michigan State University and University of Colorado

New York Petros pptx

Tuesday May 3, 2016 11:10am - 11:30am EDT
Room 402 Law School

Media Policies & Regulations

Manuscript # 1148
Session # A13

11:10am EDT

On profitability of European newspaper publishing

The newspaper publishing industry in Europe is in transition phase and it’s confronted with serious challenges. The media landscape has not remained unaltered, as clustering and vertical integration shape the media landscape to a more and more complex network where it is difficult to delineate separate markets. This paper analyses what is the current situation of the newspaper publishing sector in the twelve major European markets and the aim of this article is to first explore the differences the development of profitability of newspaper publishing and to find out to what extent this can be explained by relevant background variables. The analysed countries are Belgium, Denmark, Finland, Germany, Hungary, Lithuania, Norway, Poland, Portugal, Romania, Sweden and United Kingdom. According to extent to which profitability can be linked to the competitive pressure experienced, our results can also shed some light on factors affecting the intensity of competition.

Authors

Tom Björkroth

Finnish Competition and Consumer Authority

Mikko Grönlund

Research Manager, University of Turku

Mikko Grönlund is Research Manager of the Brahea Centre at the University of Turku. He has extensive experience in the fielöd of development of creative and media industries and businesses, their structure, operations and markets. His studies have been supported by institutions... Read More →

Moderators

Richard Gershon

Western Michigan University

Tuesday May 3, 2016 11:10am - 11:30am EDT
Room 401 Law School

Strategic Management

Manuscript # 1100
Session # A12

11:30am EDT

Trends in payment for print and digital news

The fall in circulation and advertising revenues of print newspapers, originated by the popularization of the Internet as a news medium and the financial crisis of the last decade has forced most newspaper publishers to think about new revenue formulas, among which charging for digital news stands out.This work, based on a survey with 2,026 news consumers and Internet users in Spain, analyzes the state of paid print and digital news in Spain, looking into the socio-demographic variables, and those of media consumption, that affect the decision to pay for news.The results of this empirical research confirm that, even if most of the public is unwilling to pay for digital news, the design of revenue models based on users paying for news should consider the segmentation of readers according to socio-demographic variables – primarily age – and those variables related to interest in news and frequency of news consumption: survey respondents who were more interested in news and checked the news more often were more willing to pay for print and digital news. This significant relation was found among users who had already paid for digital news, and also among potential buyers who said that they were ready to buy digital news in the future.

Authors

Avelino Amoedo

University of Navarra

Samuel Negredo

University of Navarra

Alfonso Vara-Miguel

University of Navarra

Moderators

Michael O. Wirth

Professor and Dean Emeritus, University of Tennessee, Knoxville

Tuesday May 3, 2016 11:30am - 11:50am EDT
Room 409 Fordham Law School Building

Financing Media Business

Manuscript # 1084
Session # A16

11:30am EDT

Entrepreneurship and Journalism Education: The Pedagogical Contribution of a Brazilian Junior Enterprise in the Perspective of its Former Members

This paper discusses entrepreneurship in Brazilian university extension based on testimonials from students who joined the Junior Journalism Enterprise of São Paulo State University (UNESP), in the city of Bauru in São Paulo, Brazil. It reflects the view of such group on the pedagogical and practical aspects of the junior enterprise initiative, assessing its pedagogical contributions to their journalistic training. The paper reviews the project's objectives, its structure, teams, and processes, and presents original data from a survey conducted in January 2015 with 22 former students, along with its qualitative and quantitative analysis. This group evaluated and commented on the importance of entrepreneurship in their professional education, also ranking 18 different activities held around the junior enterprise. The results reinforce the benefits of the inclusion of entrepreneurial practices and subjects in university extension activities, in order to strengthen experiences around entrepreneurial journalism education and narrowing the gap between the academic community and the professional field.

Authors

Francisco Rolfsen Belda

Professor, Sao Paulo State University

Graduated in Journalism from the Pontifical Catholic University of Campinas, MA in Communication Sciences and Ph.D. in Industrial Engineering both from Universidade de Sao Paulo. He is a professor in the Department of Social Communication and in the Graduate Program on Media and Technology... Read More →

Moderators

Angela Lee

The University of Texas at Dallas

Tuesday May 3, 2016 11:30am - 11:50am EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1096
Session # A11

11:30am EDT

Diversity and Team Performance: the US Music Industry

A significant amount of research has been carried out to investigate the existing bonds between team characteristics and team outcomes in contexts of social creativity. Specifically, how work group diversity affects its performance is of great relevance but unfortunately, there is no clear understanding of the diversity-performance relationship. Therefore, to improve our understanding of this phenomenon, it would be worthwhile to investigate further empirical settings. For this reason, we decided to study the music industry that, to our knowledge, has never been chosen as empirical setting for the application of the theoretical constructs linked to the topic of team diversity and performance. Our research aims at analyze the US music industry to study the relationship between job-related characteristics of team diversity and team performances.

Authors

Luigi Nasta

PhD Candidate, LUISS

Luigi Nasta is a doctoral student in the LUISS PhD program in Management. He holds a bachelor’s and a master’s degree in Economics and Business Management. He works as teaching assistant for many graduate courses in the Business and Management department of LUISS University: corporate... Read More →

Luca Pirolo

LUISS "Guido Carli" University

Patrik Wikstrom

Associate Professor, Queensland University of Technology

I am a principal research fellow and chief investigator at the QUT Digital Media Research Centre, Brisbane, Australia. I use and develop computational methods to examine changing creative practices, usage patterns and social interaction in the digital creative economy - with a particular... Read More →

Moderators

Richard Gershon

Western Michigan University

Tuesday May 3, 2016 11:30am - 11:50am EDT
Room 401 Law School

Strategic Management

Manuscript # 1078
Session # A12

12:00pm EDT

Lunch Break

Tuesday May 3, 2016 12:00pm - 1:30pm EDT
Costantino A+B+C Law School

Manuscript # 1512
Session # Z7

1:30pm EDT

Empirical Study on the Multiscreen Communication Effects of Television Programs

The advancement of Internet technologies had demolished the screen berries between TVs, PCs and smartphones and revolutionized the matrix of communication. In this trend of TVs merging with new media, the effective interaction between different channels is vital to ensure a successful blend of these two. This paper measured, computed and did comparative analysis on enormous data about phenomenal TV programs in China, and eventually came to the conclusion that, for the same TV program, the interactive streaming on PCs and portable devices (e.g. Internet media, Internet video, social media, etc.) showed a significant positive correlation with the audience rating on traditional TV media. This finding corroborates that multiscreen broadcasting largely stimulates the development of traditional TV media.

Authors

Yanfang Bu

Communication University of China

Dr. Yanfang Bu is a professor in the Communication University of China. From February 2013 to February 2014, she was a visiting scholar in the University of North Carolina at Chapel Hill. From August 2007 to August 2008, she was a visiting scholar in Seoul National University, Korea... Read More →

Fang Chen

Communication University of China

Moderators

H. Iris Chyi

The University of Texas at Austin

Iris Chyi (Ph.D.) is an associate professor in the School of Journalism at the University of Texas at Austin. Her research focuses on the economics of online journalism, addressing key issues and troubles facing the newspaper industry. Her “Ramen Noodles Theory” suggests that... Read More →

Tuesday May 3, 2016 1:30pm - 1:50pm EDT
Room 408 Law School

Audiences & Consumption & Measurement

Manuscript # 1073
Session # A25

1:30pm EDT

International Comparison of Cultural Discount: Focusing on 31 countries' consumption on Hollywood movies

This study is about the cultural discount of Hollywood movie in foreign countries by analyzing the box-office score based on influential variables of Hollywood movie success. For this study, we used 549 movies released in US from 2004 to 2014. 31 countries, where the 549 movie released, were set as dependent variables, classified based on Hollywood movie consumption and movie market scale. For independent variables that affected Hollywood movie success, we used production budget, MPAA ratings, running time, Nomination, Wins, Genre, Director power, Actor power, ratings of critics and audience. We used a linear regression for analysis, and put the Hollywood movie box office scores of each country as dependent variables. There after, we analyzed the similarity of each variable’s influences between US and other countries by Z-test. As a result, entire variables which had an influence on Hollywood movie success also influenced the Europe region(France, Romania, Chzech Republic, Bulgaria, Swenden, Estonia, Norway) which is similar with US. This means that the cultural discount rate of Hollywood movie is low in Europe region. Second, as a result of comparing the concurrence of significant, non-significant variables of Hollywood movie success between US and 30 countries, Australia showed the highest similarity with US. The most significant variables were Etc genre and Director power, which showed statistically significant p-values in all countries except Switzerland. Last, in terms of the influence of each independent variables on Hollywood movie success, there were no difference in all variables influence between Australia and US.

Authors

Byeng-Hee Chang

Sungkyunkwan University

Shin-Hye Kwon

Sungkyunkwan University

Sung-Hyun Lee

Sungkyunkwan University

Moderators

Anthony Palomba

University of Florida

International Comparison of Cultural Discount conference ver. 20160503 pptx

Tuesday May 3, 2016 1:30pm - 1:50pm EDT
Room 407 Law School

Media & Cultural Industries

Manuscript # 1094
Session # A24

1:30pm EDT

Value Creation in Data Journalism：Converging Text, Data, and Visualization

The importance of media convergence, data journalism and visualization have been widely discussed in journalism studies, whereas few researches have noted the economics value or content value they might create. This paper thus starts with a theoretical examination on media convergence, data journalism and data visualization, and reviews theories with regards to value creation. Based on the theoretical analysis, this paper proposes research questions to address in what way the combination of data, text and visualization creates value and what value that are provided to the audience. The authors construct quantitative method to answer these questions, and a design for experiment will be proposed to identify factors contribute to value creation. Finally, the authors discuss the implications and further possibilities studying value creation system in data-driven journalism.

Authors

Weiyue Chen

Tsinghua University

Weiyue (Cynthia) Chen is currently a third-year graduate student and research assistant at Tsinghua University, China. She will join the Media Information Studies program at Michigan State University for doctoral studies in this August. Her major research interests are media entreprenuership... Read More →

Min Hang

Tsinghua University

Dr. Min Hang is Associate Professor in media management and economics at Tsinghua University, China. She chairs Tsinghua Global Business Journalism Program and she is deputy director of Media Management Research Center at Tsinghua University. She is also coordinating East Asia Institute... Read More →

Moderators

Marianne Barrett

Arizona State University

Marianne Barrett is the Senior Associate Dean and Louise Solheim Professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. As senior associate dean Barrett mentors junior faculty, directs the school’s master’s degree programs and... Read More →

Tuesday May 3, 2016 1:30pm - 1:50pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1087
Session # A21

1:30pm EDT

The reverse incentive spectrum auction: Broadcasters' perspectives and policy considerations

The upcoming reverse incentive spectrum auction is expected to raise between $25-$40 billion for broadcasters and the United States government, and impact many facets of the broadcast industry. However, the auction has been delayed twice since being mandated in 2012, and many issues surrounding the logistics and success of the auction remain. Questions that surround the auction include: how many broadcast stations will participate, what will happen if not enough stations participate and not enough spectrum clears, and how repacking and coverage issues associated with the spectrum moves will impact broadcast stations. The purpose of this paper is to examine broadcasters' perspectives on the upcoming auction. This examination is conducted through a series of in-depth interviews with broadcast station owners, general managers, media brokers and trade association representatives. The two most common themes to emerge from the interviews was a lack of information about the reverse incentive auctions and a distrust that the FCC would protect the television broadcast industr

Authors

Heather Polinsky

Central Michigan University

Amy Sindik

Central Michigan University

Moderators

Eli Noam

Columbia University

Eli Noam is Professor of Economics and Finance at the Columbia Business School since 1976, and its Garrett Professor of Public Policy and Business Responsibility. He is the Director of the Columbia Institute for Tele-Information, a research center focusing on management and policy... Read More →

Tuesday May 3, 2016 1:30pm - 1:50pm EDT
Room 402 Law School

Media Policies & Regulations

Manuscript # 1014
Session # A23

1:30pm EDT

Globalized digital distribution, the House of Cards effect and Windowing

Windowing – the process of managing the release sequence for content so as to maximise the returns from intellectual property rights (IPRs) in television or other content assets - is changing because of transformations in the way that television is distributed and consumed. Growth of the internet and, alongside this, the recent rapid development of subscription video on-demand (SVOD) have been major catalysts. Drawing on original research into the experience of leading London-based international television producers and distributors, this paper breaks new ground by examining in depth how rights owners are adjusting strategies for exploitation of the economic value in their content. Findings show how the rise of digital platforms and outlets whose footprints are diffuse and boundaries are porous is disrupting traditional windowing models. This has necessitated new thinking about how best to organize the sequential roll out of content so as to build audience demand, avoid overlaps and maximise returns. This paper argues that changes in the dynamics of television distribution have altered not just processes for exploiting the value in IPRs but also content and content production, with implications for audiences as well as industry.

Authors

Gillian Doyle

University of Glasgow

Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she directs Glasgow’s MSc in Media Management. A member of the European Expert Network on Culture and Audiovisual (EENCA), she has... Read More →

Moderators

Gabriele Siegert

Division Head, University of Zurich

Tuesday May 3, 2016 1:30pm - 1:50pm EDT
Room 401 Law School

Strategic Management

Manuscript # 1043
Session # A22

1:30pm EDT

Panel - Best Practices of Innovation Policies in the News Media Industry

Considering the importance of innovations, in general and for the news media industry in particular, the main objective of the panel is to promote discussions on how innovation policies are currently supporting innovative activities in a rapid changing industry, the levels at which they are doing so, and how innovation policies can help the news media industry to meet development needs and requirements in the future. Although innovation policies to stimulate innovation in journalism and news media are not new, the policies and the different types of support offered to the news media industry are changing around the world. Given the fact that the present innovation policies are relatively new, the effects of these policies on innovative activities are generally still unknown. A comparison of these policies can increase our insight into their efficacy and possibly reveal areas of improvement so that the policies can be adapted to become more effective.
This panel explores the importance and the types of media innovation policies formulated and implemented in different countries around the world and helps identify and evaluate how they are stimulating innovation in journalism and news media. Each contributor presents an overview of the formulated and implemented innovation policies to promote innovative activities in journalism and news media and some recommendations. This panel contributes to the conference by discussion what the best practices are to support innovation in a rapidly changing news media landscape.

Hence, this panel:
- Explores the importance and the types of media innovation policies formulated and implemented in various countries in the world and helps identify and evaluate how they are stimulating innovation in journalism and news media.
- Determines what the best practices of innovation policies are to stimulate innovation in a rapidly changing news media landscape.

Authors

Alan Albarran

University of North Texas

Alan B. Albarran is a Full Professor and former Chair of the Department of Media Arts at the University of North Texas, in Denton, Texas, USA. He has authored/edited 14 books including The Media Economy, 2nd ed. (forthcoming), Management of Electronic Media, 6th ed. (2017), and The... Read More →

Paulo Faustino

Porto University

Paulo Faustino teaches media marketing, management, economics and public policies in Bachelor’s, Master’s and Doctoral programs in national and international universities. In Portugal is assistant professor at Porto University. He also collaborate as teacher in media management... Read More →

Aske Kammer

University of Southern Denmark

Arne H. Krumsvik

Professor, Oslo and Akershus University College of Applied Sciences

Also Adjunct Professor at Westerdals Oslo School of Arts, Communication and Technology, Faculty of Management, and Affiliated Researcher at Media Management and Transformation Center (MMTC), Jönköping International Business School (JIBS).

Evelyn Li-Chuan Mai

Beijing Normal University

Robert Picard

Professor, University of Oxford

Robert G. Picard is a specialist on media economics and policy and the business challenges facing media in the digital age. He is affiliated with the Reuters Institute at the University of Oxford, the Kennedy School of Government at Harvard University, and the information Society... Read More →

Moderators

Hans van Kranenburg

Radboud University Nijmegen

Prof. Dr. H.L. (Hans) van Kranenburg is full professor of Corporate Strategy at Radboud University Nijmegen, Nijmegen School of Management, the Netherlands. He is head of the Strategy group at the department of Business Administration. He was a visiting scholar at University of Oxford... Read More →

Tuesday May 3, 2016 1:30pm - 2:30pm EDT
Room 409 Fordham Law School Building

Media Policies & Regulations

Manuscript # 1210
Session # PA

1:50pm EDT

Personality as an Antecedent of Online Television Viewing in Chile.

Media convergence has changed viewing habits from a global and local perspective. Nowadays, people can watch TV programs wherever and whenever they want. Online TV viewing is a faster growing phenomenon around the world. TV networks need to understand consumers, and segmentation appears to be a crucial process inside any company. Usually, companies’ segmentation strategies are based on demographics and basic behavioral variables, and psychographics variables are not considered. On the other side, academic research has included all kind of variables. Nevertheless, most of studies has been done in developed countries, being difficult to find these kind of research in developing countries.The purpose of our research is to evaluate a psychographic variable as an antecedent of viewing TV programs online in the Chilean context. We studied a possible relationship between personality’s viewer and frequency of viewing TV online, and its consistency with similar, previous evidence found in developed countries. Based on Eysenck’s personality model and through t tests and regression analysis, we tested our hypotheses. Results confirm a relationship between personality’s viewer and frequency of viewing TV online, in case of neuroticism. However, evidence did not support hypotheses about psychoticism and extraversion. As a conclusion, personality is a good variable to segment consumers, and a good predictor of frequency of viewing. This study gives lights about online TV phenomenon in Chile, and finds similar results to those found in developed countries.

Authors

David Kimber

Universidad de los Andes

Ricardo Leiva

Universidad de los Andes

Moderators

H. Iris Chyi

The University of Texas at Austin

Tuesday May 3, 2016 1:50pm - 2:10pm EDT
Room 408 Law School

Audiences & Consumption & Measurement

Manuscript # 1131
Session # A25

1:50pm EDT

Innovation in Media Industries: insights from a survey of firms in the Ontario Entertainment and Creative Cluster

This paper presents the results of a survey of innovation in media firms in Ontario's book, magazine, television, film, music, and interactive digital industries, thereby providing an assessment of media innovation at the sectoral level. The paper employs an analytical framework that captures key aspects of media innovation while permitting some comparisons with innovation in other industries.The paper makes four main points. First, in most matters of innovation (with the exception of investment in formal R&D), media firms are more innovative than the average firm. Second, media firms consider content innovation to be of critical importance, and their notable strengths are related to product development and project management, while their relative weaknesses have to do with market-facing innovation. Third, innovation processes in the media industry are more inter-related than in the average firm, with product innovation often requiring complementary organizational, process, and marketing innovation. Fourth, we provide evidence of a positive relationship between a media firm's intensity of innovation and firm growth. Respondent firms with negative or zero growth had the lowest scores on four innovation indices, while higher levels of organizational innovation, product innovation, and marketing innovation support growth. Organizational innovation appears to support very high rates of growth.

Authors

Charles Davis

professor, Ryerson University

I am a professor in Ryerson Unversity's RTA School of Media (Faculty of Communication & Design), and I hold the ES Rogers Sr Research Chair in Media Management and Entrepreneurship. My research interests have to do with the IT, media, and content industries, in three main lines... Read More →

Moderators

Anthony Palomba

University of Florida

Tuesday May 3, 2016 1:50pm - 2:10pm EDT
Room 407 Law School

Media & Cultural Industries

Manuscript # 1108
Session # A24

1:50pm EDT

Legitimacy-borrowing and bricolage by journalism entrepreneurs

There is an unsatisfied need to understand the underlying mechanisms through which industrial sectors shape entrepreneurship phenomena. In this paper, we elaborate on the legitimacy-building mechanisms used by entrepreneurs in media industries. We suggest that in highly institutionalized contexts, start-up entrepreneurs may build trust in their ventures by borrowing sociopolitical legitimacy from neighboring fields. We also analyze the implications that these mechanisms may have on the cognitive and competitive configuration of the disrupted industry set-up. Our results propose that bricolage-entrepreneurs may succeed not only in developing a competitive advantage but also in creating a truly native, new legitimacy base in the media industry. We illustrate our theoretical analysis with the growing phenomenon of journalism entrepreneurship.

Authors

Leona Achtenhagen

Professor, Jönköping International Business School, Jönköping University

Leona Achtenhagen is a Professor of Business Administration, with special focus on Entrepreneurship and Business Development, at the Jönköping International Business School's Media Management and Transformation Centre in Sweden. She received her PhD from the University of St.Gallen... Read More →

Joaquin Cestino

PhD Candidate, Jönköping University

Moderators

Marianne Barrett

Arizona State University

Tuesday May 3, 2016 1:50pm - 2:10pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1125
Session # A21

1:50pm EDT

An Exploration of Ownership Type and Newsroom Diversity

Media ownership and diversity have been areas of scrutiny and concern for the United States' Federal Communications Commission (FCC) for decades, particularly as the media industry matures and ownership becomes more concentrated. Such issues cut to the core of the idealized marketplace of ideas and representation of voices within a democracy. In this study, the effects of ownership type upon ethnic and racial diversity within television newsrooms are explored. A content analysis of a randomly selected sample of local U.S. television stations (N=268) was analyzed to compare the diversity levels of on-air personnel for stations that were network owned and operated (O&O), as well as stations that took part in Shared Services Agreements (SSAs), a growing ownership arrangement in the U.S. that has been under FCC scrutiny. Findings reveal that there are significant effects for network owned-and-operated stations, but none for SSA-attached stations. Possible explanations and future research suggestions are offered.

Authors

Amy Jo Coffey

Associate Professor, University of Florida

Dr. Amy Jo Coffey is an associate professor in telecommunication management and director of the new online master's program in Audience Analytics at the University of Florida. She teaches courses in audience analysis, innovation and entrepreneurship, telecommunication programming... Read More →

Moderators

Eli Noam

Columbia University

Tuesday May 3, 2016 1:50pm - 2:10pm EDT
Room 402 Law School

Media Policies & Regulations

Manuscript # 1134
Session # A23

1:50pm EDT

Diffusion of Innovation and social media: Opinion Leadership in the Digital Age

Diffusion of innovation are a set of theories that seek to explain how new ideas and technologies diffuse though a specific population. This paper considers the role of social media as an essential change agent in the diffusion process. Special attention is given to the importance of opinion leadership which in its classic definition means select individuals who wield considerable influence on the people and members of a social system. Opinion leadership in the 21st century takes on a whole new meaning given such power and persuasion techniques as blogs, social media postings as well as ratings and evaluation comments on E-Commerce sites. A major argument of this paper is that digital opinion leaders legitimize and speed up the diffusion process.

Authors

Richard Gershon

Western Michigan University

Moderators

Gabriele Siegert

Division Head, University of Zurich

Tuesday May 3, 2016 1:50pm - 2:10pm EDT
Room 401 Law School

Strategic Management

Manuscript # 1050
Session # A22

2:10pm EDT

Revisiting Quality Television: The Receptions Of The Audience

Our research analyzes the perceptions of quality in the Spanish television market. Our aim is to identify the factors associated to quality television by consumers. The study is based in a questionnaire answered by 418 respondents. We use both direct and indirect approaches to measure audience’s perceptions. The research also investigates the influence of socio-demographic variables and the amount of television consumption in the meaning of television quality. Finally we assess how different genres or contents influence the perceived quality of the whole channel.

Authors

Alberto Bayo-Moriones

University of Navarra

Cristina Etayo

University of Navarra

Alfonso Sanchez-Tabernero

University of Navarra

Alfonso Sánchez-Tabernero is President of the University of Navarra where he teaches Management of Media Companies. He is also Doctor in Public Communications (University of Navarra, 1988). He got the Diploma in Business Administration (IESE Business School, 1996). He has been professor... Read More →

Moderators

H. Iris Chyi

The University of Texas at Austin

Tuesday May 3, 2016 2:10pm - 2:30pm EDT
Room 408 Law School

Audiences & Consumption & Measurement

Manuscript # 1082
Session # C11

2:10pm EDT

Mobile and Digitally-mediated Publishing Strategies in China

This paper provides an overview of the e-book publishing industry in China and its changing business models. As the conventional publishing industry has continued to contract, digitization is becoming increasingly popular. Although China is an influential developing country undergoing rapid change, a dearth of research on its digital publishing industry exists at the present time. This article therefore explores two main research questions: 1) What are the recent trends and business models of digital publishing in China? 2) How might we evaluate the effectiveness and efficiency of such business models? To this end, multiple case studies are employed, as is the paradigm of structure-conduct-performance (SCP). It is proposed that Content plus App and Content plus Device are the basic business models for Chinese digital content producers and distributors.

Authors

Ying Peng

PhD student, Renmin University of China

It's my second year of PhD student in Renmin University of China. I spent six months in University of Westminster,UK as visiting fellow. I have academic interests in media economics, publishing industry and new media.

Moderators

Anthony Palomba

University of Florida

Mobile and digitally mediated publishing strategies in China pptx

Tuesday May 3, 2016 2:10pm - 2:30pm EDT
Room 407 Law School

Media & Cultural Industries

Manuscript # 1019
Session # A24

2:10pm EDT

Entrepreneurship in Journalism Startups: Challenges and Results from Three Brazilian Cases

This paper aims to characterize the scenario of entrepreneurship in Brazilian journalism startups and identify issues, challenges and results on value creation opportunities for small and microenterprises, with the creation and operation of information services on digital platforms. After doing a literature review regarding the economic context of news industry, we have conducted an empirical research to characterize three recent cases of journalism startups in Brazil, considering their management strategies and the business models they adopt, aiming to identify the challenges to make these operations sustainable. Based on interviews with the three startups' managers, this study examines some critical factors for the success or failure of such projects and identifies weaknesses that limit their growth and may even lead to the end of their operations.

Authors

Wagner Alves

Sao Paulo State University

Francisco Rolfsen Belda

Professor, Sao Paulo State University

Nathalia Rocha

Sao Paulo State University

Moderators

Marianne Barrett

Arizona State University

Tuesday May 3, 2016 2:10pm - 2:30pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1123
Session # A21

2:10pm EDT

Net Neutrality and the Newspaper Framing of Public Policy

From a management perspective, we were interested in how media framed the debate of Net Neutrality. Of particular interest was how the public and the government administration was so swiftly galvanized to protect the interests of free access to the Internet. It often seems the media can be its own worst enemy in portraying issues or sides of a story related to its own industry. The potential for bias is particularly problematic and open to criticism. For this study, we looked at how three key newspapers framed the debate of net neutrality during the heat of the argument leading up to President Obama’s support. Both pro and anti-net neutrality frames were identified. Three stages of a content analysis were conducted. The first was computerized looking at manifest content. The second was manual looking at latent content. Types of sources used were also analyzed. Results indicated that media brought this topic to the public forefront by focusing on frames and sources most supportive of a pro net neutrality stance. Finally, the study looks at government policy from an historical perspective to predict what media organizations might expect in the near future regarding regulation of the Internet.

Authors

Zin Myint

Kansas State University

Angela Powers

Professor, Kansas State University

Vern Wirka

Kansas State University

Moderators

Eli Noam

Columbia University

Tuesday May 3, 2016 2:10pm - 2:30pm EDT
Room 402 Law School

Media Policies & Regulations

Manuscript # 1054
Session # A23

2:10pm EDT

Strategic Thinking in Media Companies

The environment of the media industry is progressively unstable and competitive. To survive and prosper in this complicated environment, media companies have to modify their strategies according to customers’ and audiences’ needs, which are changing rapidly every day. Moreover, the managers of media companies need to act properly and quickly in time of crisis. One of the key factors that improves the chances of strategic success is strategic thinking. The strategic thinking supports managers to assess the situation of companies systematically and holistically to solve the problems efficiently. Strategic thinking as an important skill enables managers to create an appropriate strategy plan. If managers won’t think strategically, they will fail to produce competitive strategies which create wealth and value for companies. In this study we propose to clarify the importance of managers’ strategic thinking skills in media companies and the question: who should think strategically in companies? To do so, we review the literatures related to this study to provide new insights into strategic management in media companies.

Authors

Samaneh Azarpour

Research Assistant, University of Siegen

Joachim Eigler

University Professor, University of Siegen

Moderators

Gabriele Siegert

Division Head, University of Zurich

Tuesday May 3, 2016 2:10pm - 2:30pm EDT
Room 401 Law School

Strategic Management

Manuscript # 1069
Session # A22

2:30pm EDT

Tweeting TV in China: Examining Dual Viewing Pattern between Reality Television and China’s Twitter (Weibo)

This study investigated dual viewing pattern between reality television and China’s Twitter Weibo by employing a secondary data analysis method. A synchronized viewing pattern between television viewership and Weibo activity was identified along different time frames, i.e., month, date, and hour. Weibo was found to use mostly surrounding popular talent and competition program genres. This study further analyzed the gender and age profiles across television and Weibo. Results indicated that Chinese females are likely to spend more time watching reality shows and actively involved with Weibo activity than males. Young adults aged from 24 to 33 are active most on Weibo but least for television.

Authors

Miao Guo

Ball State University, Muncie, IN

Jing Liu

North China University of Technology

Jianbing Xiao

CSM Media Research

Moderators

H. Iris Chyi

The University of Texas at Austin

Tuesday May 3, 2016 2:30pm - 2:50pm EDT
Room 408 Law School

Audiences & Consumption & Measurement

Manuscript # 1114
Session # A25

2:30pm EDT

The Effect of “Limited Entertainment Order” on Program Diversity of China’s Provincial Satellite TV: Based on Panel Threshold Model

There is a fierce competition on China’s broadcasting market. As a result, there is a widespread phenomenon named “competitive copy”, which means that competitive TV stations tend to copy other’s program genres and program contents present pan-entertainment. For a highly homogeneity and entertainment of program content, regulation departments of broadcasting repeatedly put some corresponding policies such as “Limited Entertainment Order” to regulate TV stations. This dissertation has explored the policies effect on program diversity by the method of panel threshold model. The results show that the policies have effects on the level of program diversity, but the influence is not significant. The level of program diversity depends more on individual factors originated from provincial satellite TV stations’ differential positioning than policies. The results also show that the higher advertising reliance causes to the lower the degree of diversity as well as the satellite stations owning higher ratings share tend to increase the level of diversity programs.

Authors

Chi Jianyu

Communication University of China

Xuetao Jin

Communication University of China

Cheng Jingwei

Communication University of China

Moderators

Eli Noam

Columbia University

Tuesday May 3, 2016 2:30pm - 2:50pm EDT
Room 402 Law School

Media Policies & Regulations

Manuscript # 1039
Session # A23

3:00pm EDT

Coffee Break

Tuesday May 3, 2016 3:00pm - 3:30pm EDT
Costantino A+B+C Law School

Manuscript # 1513
Session # Z2

3:30pm EDT

The Logistic Growth Equation and the Economics of Media Diffusion in the US: The Influence of the Perceived and the Tangible Economies

The paper employs the parameters of the logistic growth equation such as r and K, to develop theory concerning the diffusion of communication media. Focusing on K or the affordability of an innovation across the period of diffusion, the paper examines two influences on K in the cases of the cellphone and the home computer. The results indicate that the diffusion of the home computer is related to an index of the perceived economy---the Consumer Sentiment Index---while the diffusion of the cellphone is associated with the Real Disposable Personal Income measure, an index of the tangible economy

Authors

John Dimmick

Ohio State University

Moderators

Gregory Lowe

University of Tampere

Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland. He designed the curriculum for this international graduate studies program and previously worked as Senior Advisor in Corporate Strategy and Development... Read More →

Tuesday May 3, 2016 3:30pm - 3:50pm EDT
Room 407 Law School

Economics & Policy

Manuscript # 1046
Session # A34

3:30pm EDT

Strategy of the introduction of a new brand in the Polish media space on the example of the Fashion Post web portal

In the Polish media fashion is mostly present in glossy magazines and on the Internet. Fashion blogs for both women and men are very popular. Television and press are dominated by narrative guides (advice on clothing and beauty) and social guides (fashion by celebrities and show business). The example of the described in the article Fashion Post web portal, which was launched in January 2015 at the initiative of Justyna Duszyńska and Maryna Tomaszewska, shows that there was no website in the Polish media space that would present fashion as a wide range phenomenon, which is a part of culture. Analysis of the site’s functioning, based on the interview with the founders, clearly demonstrates that strength and awareness of the concept of a media brand is an important element in the development, implementation and management of the strategy for its presence in the market. The matters related to the role of manager, leadership, and relationship between local and global processes were also presented. The aim of the article is to show the role of media in shaping the industry, and to highlight the essence of management in media. The article is innovative, indirectly concerns fashion, which as the subject of research has so far been absent in Polish scientific discourse.

Authors

Michał Wójciak

PhD Student, Jagiellonian University

Michał Wójciak is a doctoral student at the Faculty of Management and Social Communication at the Jagiellonian University in Cracow, where he received a Bachelor’s Degree in Film Studies in 2010 and a Master’s Degree in Culture Management in 2012. He also graduated from Cracow... Read More →

Moderators

Sylvia Chan-Olmsted

University of Florida

Sylvia Chan-Olmsted is the Director of Media Consumer Research at the University of Florida. As a professor, she also teaches brand management, consumer and audience analytics, and media management at both graduate and undergraduate levels. Her research expertise includes digital/mobile... Read More →

Tuesday May 3, 2016 3:30pm - 3:50pm EDT
Room 401 Law School

Media Brands & Branded Media

Manuscript # 1146
Session # A32

3:30pm EDT

Managing the media workforce in a global industry – lessons from the UK

This paper explores employment processes in the audiovisual industry. Specifically, it examines how people get in and get on in the UK broadcast television industry (BTI) and discusses career realities for media workers in the industry. It also considers the environmental, personal and employment factors that are informed by established theoretical models of labour economics, human capital, motivation and career development.The study applies a modified version of an empirical analytical interview methodology first used in a longitudinal study applied by the British Film Institute in the 1990s. It provides an analysis of the first set of results from a series of interviews with workers across six job families — production, craft & post, digital, writing, directing and business — that are in common usage in the BTI. Based on this analysis, it then presents a new framework for modelling and evaluating personal development, identifying three significant points of transition that require particular attention by managers and for the individual plotting their career trajectory.It considers the effectiveness of economic labour market theories in explaining the decisions individuals make about their personal investment in education, training and career. It concludes that classic labour market economic models fail to explain the behaviour of those wishing to join the creative industries in general and the BTI in particular.The next stage of the research, the model will be used with international cohorts of media managers to investigate their career strategies and the implications for recruiting to international teams.

Authors

Peter Block

Course leader Global Media Business MA, University of Westminster

Peter is the course leader for the international MA in Global Media Business at the University of Westminster. He is also an independent consultant in all about Talent a company established to assist organisations with their people development, particularly in the UK television industry... Read More →

Moderators

Min Hang

Tsinghua University

Tuesday May 3, 2016 3:30pm - 3:50pm EDT
Room 402 Law School

Media Workers & Creators

Manuscript # 1098
Session # A33

3:30pm EDT

Reconfiguring the “Hits”: The New Portrait of Television Program Success in the Social Media Era

Changes in the ways that audiences use television and the ways that such use is measured, have led to a reconfiguration of the audience commodity in which multiple measures of the audience hold value. Such coexistence is representative of the uncertainty and flexibility surrounding the relationship between audience measurement and value. This paper explores the impact of evolving conceptions of the audience by analyzing television’s “hits” as portrayed by two market information regimes. Specifically, this work examines social media analytics as a big data approach to audience measurement and as compared to traditional television ratings. In doing so, this paper provides insight into the types of content that perform well under a social TV analytics regime based on audience engagement relative to those that succeed under the traditional ratings regime based on audience exposure. As such, this paper addresses the challenges fostered by changing media usage patterns and contributes both to the management scholarship on media economics and market information regimes, as well as to the audience behavior literature by expanding upon the relationship between television ratings, organizational processes, and the implications for cultural production.

Authors

Allie Kosterich

Rutgers University

Allie Kosterich is a doctoral student in the School of Communication & Information at Rutgers University. Her research focuses on media industry transformation, particularly at the intersection of organizations, institutions, and digital technologies. These interests stem in part... Read More →

Moderators

John Fortunato

Fordham Univeristy

John A. Fortunato, Ph. D., is a professor at Fordham University in the School of Business, and Chair of the Area of Communication and Media Management. He is the author of four books, including Commissioner: The Legacy of Pete Rozelle, Making Media Content, and Sports Sponsorship... Read More →

Tuesday May 3, 2016 3:30pm - 3:50pm EDT
Room Bateman Law School

Social Media

Manuscript # 1038
Session # A31

3:50pm EDT

The economic profiles and perspectives of the FDI inflows to SEECs media markets via hybrid FDI business model

In order to meet a complex and highly competitive media business demands, the author identifies and proposes an application and implementation of new business model - - the FDI hybrid media business model consisting of seven synthetic, underlying, unique and multidisciplinary factors: (1) Media market concentration (Number of daily newspapers, radio stations and TV stations per million); (2) ICT Competitiveness – The WEF Networked Readiness Index; (3) WIPO, Cornell University and INSEAD Global Innovation Index; (4) The WEF Global Competitiveness Index; (5) Forecasted GDP per capita (PPP) Index 2015-2025; (6) Forecasted Market Size via UN Medium variant Forecasted population prospects (%), 2015-2025; and (7) Average annual HDI growth (%), 2000-2013. Additionally, the most profitable SEECs markets for FDI inflows in daily newspapers industry include Turkey, Slovenia, FYR Macedonia and Cyprus. The FDI inflows in TV media is highly recommended to Turkey, Malta, Cyprus and Romania. FDI in radio industry is the least profitable business because of the low consumption of this media as well as high market competition in SEECs markets. Nevertheless, SEECs markets recommended for FDI inflows in radio industry include Turkey, Romania, Slovenia, and FYR Macedonia. Conversely, the least profitable SEECs markets in daily newspapers industry include Greece, Kosovo, Serbia and Albania. FDI inflows in TV media is least recommended to Serbia, Albania, Kosovo and Bosnia and Herzegovina. The least profitable SEECs markets for FDI in radio industry include Kosovo, Serbia, Bosnia and Herzegovina and Greece.

Authors

Zvezdan Vukanovic

Associate Professor, UDG - University of Donja Gorica

Associate Professor in Digital Media Management and Economics and Network - Multiplatform Economics in Media Industry and Business at the University of Donja Gorica, Montenegro. Dr. Vukanovic is the first author of Who's Who of World's Leading Experts in Interactive Digital Television... Read More →

Moderators

Gregory Lowe

University of Tampere

Tuesday May 3, 2016 3:50pm - 4:10pm EDT
Room 407 Law School

Economics & Policy

Manuscript # 1037
Session # A34

3:50pm EDT

The Impact of Self-Brand Congruity and Ad Duration on the Effectiveness of Online Video Advertisements

The purpose of this study was to gain a better understanding of how self-brand congruity and ad duration impact the effectiveness of an advertisement. The longstanding hierarchy of effects model is assessed within a new context, embedded online video advertisements. In testing this advertising framework, an online experiment was administered based on a two (self-brand congruity) X two (ad duration) between-subjects design. Six dependent measures were used to examine the effectiveness of the ads and three brand personality dimensions (excitement, sophistication, ruggedness) were included in the model as replicates. As anticipated, subjects that viewed ads that were 30-seconds in length were able to recall significantly more ad-related information than participants who saw ads that were 15-seconds long. Self-brand congruity did not have as sizeable of an impact as expected. Nevertheless, within certain brand personality dimensions, this factor produced significant results. The findings of this study suggest many key considerations for advertising strategy in addition to abundant suggestions for future research in the area of online video advertising.

Authors

Todd Holmes

State University of New York at New Paltz

Moderators

Sylvia Chan-Olmsted

University of Florida

Tuesday May 3, 2016 3:50pm - 4:10pm EDT
Room 401 Law School

Media Brands & Branded Media

Manuscript # 1141
Session # A32

3:50pm EDT

Media Firms and Innovation Challenges: The Role of Human Resource Management

The strategic management of human resources in organizations contributes to the strengthening of competitiveness and improves the performance of employees. Like any business, media are not an exception to this rule. This article aims to study the role of human resource management practices on innovation and change management within media firms. For this purpose an empirical study was conducted and data collected from sixteen (16) print media companies in Benin. The results of correlation and regression analyses reveal that HRM practices such as training, security of employment and working conditions have positive effects on innovation. On the other hand, compensation as it is practiced does not promote innovation and has rather negative effects on innovation.

Authors

Jules Adissa

University of Abomey Calavi

Cinzia Dal Zotto

University of Neuchâtel

Moderators

Min Hang

Tsinghua University

Tuesday May 3, 2016 3:50pm - 4:10pm EDT
Room 402 Law School

Media Workers & Creators

Manuscript # 1115
Session # A33

3:50pm EDT

Social Media, Sports and Economic Indicators to Assess Premier League’s Efficiency using DEA

Data Envelopment Analysis (DEA) has been extensively employed in evaluating sports productivity in different issues. The aim of this article is measuring the efficiency of the English Premier League trough DEA by combining sports, economic and social networks (SES) indicators. Selected inputs are: total assets, wages & salaries, and number of Facebook publications. As output, we considered: points achieved during season, number of Facebook fans, and profit before taxes. The timeline of the study is the 2013-2014 season. Results of statistical tests indicate that position on the table and efficiency were strongly positively correlated, besides that turnover and positions on the table were strongly positively correlated too. Our main conclusion is that the efficient teams correspond with those that finished highest in the league at the end of the season.

Authors

Juan Artero

University of Zaragoza

María Pilar Latorre

Assistant Professor, University of Zaragoza

I am an Assistant Professor in the Department of Management at the University of Zaragoza. I am Industrial Engineering and I have a Phd in Economics and Managing Organisations. My research interests are in the areas of operations and business analytics, performance evaluation and... Read More →

Víctor Orive

University of Zaragoza

Moderators

John Fortunato

Fordham Univeristy

WMEMC20160430 pdf

Tuesday May 3, 2016 3:50pm - 4:10pm EDT
Room Bateman Law School

Social Media

Manuscript # 1089
Session # A31

4:10pm EDT

Business Models for News Industry: a critical approach to Brazilian reality

The journalistic industry has faced a big crisis over the last years with revenue decrease, major layoffs and lower circulation. The business model once based on scarcity and audience selling to advertisers is now outdated and the new scenario demands a change in the companies culture and operation. Taking this into account, this work presents a discussion about the news business and revenue models adopted by Brazilian media. To construct this didactic research we consider that business model is still an unsolved issue for this industry and present eight examples, four of big publishers and four of independent media. We bring a panorama of choices and adaptations that helps us to understand if there is a direct relationship between innovation and successful business models in the digital world.

Authors

Elizabeth Saad

Lider de Pesquisa, USP

Stefanie Silveira

Researcher and PhD Candidate, University of Sao Paulo

Stefanie C. Silveira is a journalist, master in Communication and Information at PPGCOM / UFRGS and a PhD researcher in Communications at the University of São Paulo (PPGCOM / USP). Her professional experience includes jobs at Folha de Sao Paulo, Abril, news agency EFE, Zero Hora... Read More →

Moderators

Sylvia Chan-Olmsted

University of Florida

Tuesday May 3, 2016 4:10pm - 4:30pm EDT
Room 401 Law School

Business Models & Innovation

Manuscript # 1127
Session # A35

4:10pm EDT

The Political Economy of the Relationship between Media Ownership and News Process in Turkey

This study aims to explore how direct or indirect control policies of Turkish political government towards media besides the ownership relations of the media affect newsmaking process. After 1980 Turkey experienced a media concentration and media commercialism as a result of neoliberal policies. Though media concentration is a global phenomenon, the process has peculiarities of its own in Turkey. Free market has not brought a free press. Intervening relations and clientelism between the government and the media in history have merged with a rapid commercialism. These developments have transformed the media into a tool within the power domain of the government and media holdings. This study examines the newsmaking process with the political economy approach on the basis of the ownership structure and the relations between the media and the government. The study covers an analysis of 14 digital news portals (Anadolu Ajansı (AA), Akşam, Cumhuriyet, CNN Türk, Haber Türk, Hürriyet, Milliyet, NTV, Radikal, Sabah, Star, Vatan, Yeni Şafak and Zaman) in terms of headlines between the dates 20-26 January 2015 and the hours 8:00 am. -11:00 pm. The data obtained indicates a similarity/sameness among the news portals in terms of agenda, topic and news discourse. Moreover, the media institutions of these holdings follow broadcast policies parallel to the policies of the government and imitate one another.

Authors

Selda Bulut

Gazi University Ankara

Serpil Karlidag

Associate professor, Baskent University

Moderators

Gregory Lowe

University of Tampere

Sunu1 pptx

presentation pptx

Tuesday May 3, 2016 4:10pm - 4:30pm EDT
Room 407 Law School

Economics & Policy

Manuscript # 1018
Session # A34

4:10pm EDT

Exploring generational differences among freelance journalists: How different are millennials?

Layoffs and outsourcing in the news business from consolidation and technology have led to a growing demand for and supply of freelancers. Transaction costs related to hiring them are declining but other management costs arise from both coordination and accommodating freelancers’ different attitudes and motivations compared to employees, especially among Millenials. This paper presents findings from a survey of international freelance journalists (n=453). An exploration of attitudinal and personality factors by workforce generation (Boomer, Gen X, Millenial) is described. Implications for media workforce managers are explained.

Authors

Snow Dong

The Pennsylvania State University

Jenna Grzeslo

Penn State University

Anne Hoag

Associate Professor & Director, Center for Penn State Student Entrepreneurship, The Pennsylvania State University

Anne Hoag is associate professor of telecommunications and director of the Center for Penn State Student Entrepreneurship (CPSSE) which serves 87,000 Penn State students from more than 200 different majors. She teaches and conducts research in the areas of media entrepreneurship... Read More →

Moderators

Min Hang

Tsinghua University

Tuesday May 3, 2016 4:10pm - 4:30pm EDT
Room 402 Law School

Media Workers & Creators

Manuscript # 1130
Session # A33

4:10pm EDT

Facebook as an Information Management Tool – In Light of the Research Conducted Among Polish Students

The paper offers a look at Facebook social service from the point of view of information management in an information society. The article presents a description and comparison of two sets of focus group research. The study was carried out among students in an academic center in a small city (population of 120 thousand), and in an academic center in a big city (population exceeding 750 thousand). The research was aimed at exploring issues related to using Facebook, in particular including the issue of motives related to creating a profile on the service and using it in everyday life. The research has revealed three categories related to Facebook use: a need for security in the scope of access to information, a need to possess a tool facilitating management of information-communication processes, as well as respondent’s dislike for Facebook. In the final part, the paper presents conclusions, but also limitations of the described research.

Authors

Bogusław Nierenberg

Jagiellonian University Cracow

Malwina Popiołek

Jagiellonian University Cracow

Moderators

John Fortunato

Fordham Univeristy

Tuesday May 3, 2016 4:10pm - 4:30pm EDT
Room Bateman Law School

Social Media

Manuscript # 1056
Session # A31

4:30pm EDT

Does standards competition affect mobile average revenue per user? An econometric analysis

This paper aims to address the differential effect of intra-standard and inter-standard competition on the prices of mobile telecommunication services, specifically in 3G and beyond. It is hypothesized that inter-standard competition will lower price over time after controlling for per capita GDP, preference diversity, and mobile teledensity. A fixed effects model was estimated using the least squares dummy variable (LSDV) method to empirically test the association, using ARPU as a proxy for price. The findings were inconclusive because though the direction of the effect suggested that standards competition might be reducing prices, it was not significant. Strong time trends in the data and hedging strategies, in which companies deploy multiple standards, might account for the observed weak effects.

Authors

Krishna Jayakar

Donald P. Bellisario College of Communications, Penn State University.

Eun-A Park

University of New Haven

Moderators

Gregory Lowe

University of Tampere

Tuesday May 3, 2016 4:30pm - 4:50pm EDT
Room 407 Law School

Economics & Policy

Manuscript # 1023
Session # A34

4:30pm EDT

Content-Creation Competences In A MultiPlatform Environment. The Development Of Transmedia Projects In The Media Industry

The purpose of this paper is to present the preliminary results of a research about the development of content strategies in a multiplatform environment. The paper takes as a reference the case “Aula365-Los Creadores”, a transmedia project produced by Competir, an Argentinian media company. With a broadcast television program as a pillar, the multiplatform project includes a website and social learning network, a massive multiplayer online game, an educational magazine, a movie, a comic book, a song album, a book of experiments, theme park attractions, and contents exclusively generated for social networks such as Facebook and Youtube.The central question is what assets, skills, competences, and creative and logistic resources are needed to develop a successful transmedia project strategy in order to attract and engage audiences more efficiently. Based on the study of the case chosen, the paper argues that some of the most important assets required are a strong brand that serves to link all portfolio contents and value networks that allow multiple partners to create value by contributing on their field of expertise, among others. At the same time, some of the most important skills and competences needed are the ability to successfully plan the entire portfolio without compromising the quality of its products and to coordinate and simultaneously lead several work teams.

Authors

Ethel Pis Diez

Researcher, Universidad Austral Buenos Aires

Kyros Jalife

Universidad Austral Buenos Aires

Moderators

Min Hang

Tsinghua University

Tuesday May 3, 2016 4:30pm - 4:50pm EDT
Room 402 Law School

Media Workers & Creators

Manuscript # 1049
Session # A33

9:00am EDT

Keynote 2 - Gerry Byrne: 'Media 101'

Speakers

Gerry Byrne

Vice Chairman, Penske Media Corporation

PMC owns leading entertainment, fashion and digital media brands that include Variety, WWD, Deadline Hollywood, IndieWire, Hollywood Life, TVLine, and India.com (partnered with Zee TV). Byrne’s decades of accomplishments as a media executive, entrepreneur and community leader are... Read More →

Wednesday May 4, 2016 9:00am - 10:00am EDT
Costantino A+B+C Law School

Plenary

Manuscript # 1202
Session # Key2

10:00am EDT

Coffee Break

Wednesday May 4, 2016 10:00am - 10:30am EDT
Costantino A+B+C Law School

Manuscript # 1521
Session # Z3

10:30am EDT

Towards the digital media business model paradigm shift: From static to dynamic digital ecosystem

In this modern digital world as opposed to the analogue, translating business strategy into business processes has become much more of a challenge. Digital media business processes are now mainly digitized and ICT-enabled. Consequently, today's internet/online-based businesses' environment and management are more dynamic, characterized by ongoing fast changes and severe stakeholders’ pressure. Therefore, the dynamic BM has risen to prominence as a conceptual and contextual tool of ‘alignment’ to fill the gap between corporate strategy and business processes including their web, internet, digital infrastructure, providing crucial harmonization among these organizational layers. A successful digital media business should treat the business strategy, along with their business processes as a harmonized package. Furthermore, the author argues that the BM is an essential conceptual tool of alignment in digital media business. More specifically, it represents an intermediate layer between business strategy and digital media-enabled business processes, fulfilling the missing link created by the complex and digitized environment.

Authors

Zvezdan Vukanovic

Associate Professor, UDG - University of Donja Gorica

Moderators

Tadeusz Kowalski

Prof., Warsaw University

Prof. Tadeusz Kowalski – University of Warsaw, Department of Journalism and Political Science – Institute of Journalism, since 1978 specializing in media economics and media management, author of several classical in Poland publications; f.ex. “Media and Money” (1998); “Media... Read More →

Wednesday May 4, 2016 10:30am - 10:50am EDT
Costantino C Law School

Media & Cultural Industries

Manuscript # 1035
Session # B14

10:30am EDT

The Sale of Cultural and Educational Products by University TV Stations in Brazil: Proposal for a Supplementary Business Model

This article proposes a business model for the operation of a value-added service based on cultural and educational products for sale by University television stations in Brazil. Our hypothesis is that such service enables the generation of additional revenues to public funding for the sector, with a view to commercial exploitation of digital resources of interactivity through first and second screen t-commerce applications, considering the educational and cultural vocation of the University TVs. The model is described and shown visually as the elements of the BMG-Canvas. In order to test the technical feasibility of its implementation, the model was also used in the development of a first screen application, implemented in partnership with the station's staff and programmed in Ginga NCLua, the standard of the Brazilian Digital Television System. For its validation, the proposal has been subjected to a critical examination by TV UNESP’s staff, via a qualitative research with the team. The results suggest the existence of alternatives for University TV managers to plan a price proposal for their services, aiming for the sustainability of these stations through a possible combination of their current funding sources with new business.

Authors

Francisco Rolfsen Belda

Professor, Sao Paulo State University

Matheus de Lima

University of the West of São Paulo

Moderators

Alan Albarran

University of North Texas

Wednesday May 4, 2016 10:30am - 10:50am EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1129
Session # B11

10:30am EDT

(R)evolution of the Digital Single Market? An argument analysis of the effects of the proposed Digital Single Market on the cross-border circulation of European non-national features

The European film industry produces over a thousand films a year. Over the course of the past two decades the films gained more and more domestic market share and international recognition. However as qualitative as these films might be their circulation is still marginal. Only small amounts of non-national European films go beyond their own national borders. When they do secure distribution they struggle to survive in a market dominated by the Hollywood blockbusters and national content. Consequently, releases are very limited and only have a short life span. In addition, the consecutive windows are months away causing the “buzz” of the release to slowly fade away. European and national policies offer clear guidelines on the chronology of the release window for films with pre-fixed times between the release windows. However, with the growing availability of VoD, these policies are requiring adjustment, in order to maintain a competitive market. The newly installed European Commission proposes the set up of a Digital Single Market aiming at more free flow of online services and entertainment across national borders. This proposal is the subject of many current debates as European stakeholders fear that such a policy would cause them to be pushed out of the market and consequently lead to the exact opposite of what the policymakers strive for. This paper examines the response of these stakeholders through the method of stakeholder mapping and the Advocacy Coalition Framework in order to argue that the European release window policy is at a decisive crossroads.

Authors

Ilse Schooneknaep

Vrije Universiteit Brussel

Moderators

Hans van Kranenburg

Radboud University Nijmegen

Wednesday May 4, 2016 10:30am - 10:50am EDT
Costantino B Law School

Media Policies & Regulations

Manuscript # 1116
Session # B13

10:30am EDT

Corporate Goals of Media Companies: An Empirical Analysis of Letters to Shareholders in Twelve Countries

This study addresses corporate goals in worldwide media companies and the dualism between economic and journalistic goals that is inherent to the fulfilment of the functions of media in a democratic society. Content analysis was conducted on the letters to shareholders of annual reports of media companies in twelve countries, in order to study the prevalence of economic goals versus journalistic or society oriented goals in media organizations. Additionally, we studied whether external factors have an effect on the prevalence of economic, societal and journalistic goals in the communications of media organizations. The results show a negative correlation between economic and societal goals, establishing empirically the existence of a conflict between one type and the other. In addition, ownership was established as a driving factor of the focus on one type of goals over others, as publicly listed companies are less likely to report on societal and journalistic goals than non-listed private companies. Media concentration is found to have a significant and negative impact on the mention of journalistic goals, strong public service broadcasters seem to have a negative impact on journalistic goals among content companies.

Authors

Maria Arango-Kure

University of Hamburg

Christopher Buschow

Juniorprofessor, Bauhaus-Universität Weimar

Christian Wellbrock

Professor, University of Cologne

Acceptance of Mobile Technology, Media Bias, Journalistic Quality, Competition and Media Performance, Business Models for Digital Journalistic Content, Innovativeness of Legacy News Media, Public Service Media, Werder Bremen

Moderators

John Oliver

Bournemouth University

Dr John Oliver is an Associate Professor of Media Management and an experienced academic who has published in international media and business journals. As an executive trainer, he has delivered programmes in Media Strategy to directors, managers and producers from across the European... Read More →

Wednesday May 4, 2016 10:30am - 10:50am EDT
Costantino A Law School

Strategic Management

Manuscript # 1091
Session # C22

10:50am EDT

Capturing the volume of cross-border media communication

This paper explicates a possibility to measure transnational media trade. In this way, it aims at quantifying an important facet of cross-border media communication, i.e., the different ways for media to cross borders. Importing and exporting media assets, here understood as both final products and means of production, is a specific mode of action media companies might resort to when entering foreign markets. Thus, a quantification of transnational media flows indicates the consequences of and, at the same time, any (pre)conditions for strategic organizational behavior. At the same time, trade relations in media – being both social institutions and economic entities – hint at economic and/or cultural proximity respectively distance between countries. Exchange relations might reveal the existence of transnational and/or transcultural markets. The latter cannot be detected but by focusing on multidirectional flows connecting (or separating) diverse countries, whereas previous studies have traced joint venture or direct investments to backtrack cross-border media trade, mostly based on case studies. Consequently, we seek the possibility to illuminate these multidirectional transactions. We propose a way to capture the volume of media trade between countries by outlining different economic data sources and eventually identifying suitable variables in official data, thereby providing helpful information on where to find applicable data for both scholars and practitioners. The advantages and limitations of using official economic figures for capturing cross-border media communication are elucidated in detail. This way, our analysis provides an important building block to understand when, how and why media communication transcends national and cultural borders.

Authors

Klaus-Dieter Altmeppen

Catholic University Eichstaett-Ingolstadt

Funda Güngör

University of Zurich

Matthias Karmasin

Austrian Academy of Sciences

Pamela Przybylski

Catholic University Eichstätt-Ingolstadt

M. Bjorn von Rimscha

Professor, Johannes Gutenberg University Mainz

Denise Voci

Research Assistant, Alpen-Adria-Universität Klagenfurt

Moderators

Tadeusz Kowalski

Prof., Warsaw University

Wednesday May 4, 2016 10:50am - 11:10am EDT
Costantino C Law School

Media & Cultural Industries

Manuscript # 1081
Session # B14

10:50am EDT

The Characteristics of Local Media Clusters: An Integrated Approach

Within industry cluster studies, especially media clusters have recently gained interest from the scientific and political world. However, there is no common agreement on a comparative framework that integrates the various facets of the phenomenon. After a thorough revision of existing literature, this article proposes a framework into which empirical observations and theoretical considerations can be placed. Within the literature on (media) clusters, this paper finds several parameters: place, proximity, pertinence, profile, path-dependency, policy, and performance. We argue that these seven parameters - 7Ps - provide a solid foundation to grasp the dynamics of media clusters, which are composed of three essential entities: media institutions, media workers and media communities. We argue that the integrative and multidisciplinary framework brings together the existing heterogeneous approaches towards media clusters into one suitable analysis model.

Authors

Marlen Komorowski

Reseacher and Doctoral Candidate, SMIT-VUB-MCB

Media cluster, spatial analysis, economical impact analysis, media innovation, media networks, etc.

Moderators

Alan Albarran

University of North Texas

Presentation WMEMC 2016 pdf

Wednesday May 4, 2016 10:50am - 11:10am EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1101
Session # B11

10:50am EDT

Creation, regulation, remuneration? The case of screenwriters and directors in film and television fiction.

Film and television fiction in Flanders, Belgium, has known some marked international success in recent years. However, there are concerns about whether or not screenwriters and directors receive monetary rewards for this success. In media economic approaches to audiovisual media, individual creators’ income is usually not addressed, but it may impact the value chain as a whole. This paper gives an overview of interdisciplinary perspectives on remuneration for screenwriters and directors and actors of film and television. It will also address authors’ own perspectives on the matter, and a disconcerting lack of data to gain further insight. The paper then focuses on policy discourse and legislative measures in the field of authors’ rights and copyright. In Belgium as well as Europe, the legislative framework governing authors’ rights is in flux. This paper will aim to assess the role the principle of fair remuneration for authors plays within this policy discourse.

Authors

Eva Van Passel

Vrije Universiteit Brussel

Moderators

Hans van Kranenburg

Radboud University Nijmegen

Wednesday May 4, 2016 10:50am - 11:10am EDT
Costantino B Law School

Media Policies & Regulations

Manuscript # 1111
Session # B13

10:50am EDT

An Organizational Analysis of a Rural Kansas Media Tradition

This study employs an organizational ecology analysis to identify how family values may shape organizational evolution. Family-owned, rural news media businesses provide unique insights on the organizational ecology of media industries. Using a case study approach, a family-owned, rural media company that has survived for more than one hundred years is explored. The business itself has existed in various iterations over the years, but the practices and guiding principals have remained intact for five generations. Findings indicate family-owned business models are largely rooted in family values. Rural media businesses must tailor content to demands of rural markets. Strong family values are inextricably linked to the survival of a family business.

Authors

David Kaye

Kansas State University

Angela Powers

Professor, Kansas State University

Jingyan Zhao

Graduate Teaching Asistant, Kansas State University

Jingyan Zhao is a graduate student in Kansas State University and she is in her second year. Her area is in advertising, and she founded an advertising agency in China with her friends when she was an undergraduate student. This academic year she has two conference papers. One is... Read More →

Moderators

John Oliver

Bournemouth University

Wednesday May 4, 2016 10:50am - 11:10am EDT
Costantino A Law School

Strategic Management

Manuscript # 1005
Session # B12

11:10am EDT

The Sixth Estate – The Rule of Algorithms

On the basis of the analysis of numerous texts and social phenomena, in which the hermeneutical method is applied, we would like to present the following article on a phenomenon that can be observed in new media. We have referred to the phenomenon as the Sixth Estate, the rule of algorithms. Nowadays, digital mechanisms applied for selecting contents, controlling consumer and political behaviour reach far beyond the limit of a marginal phenomenon, and they readily join the mainstream. With the appearance of the Sixth Estate, some other phenomena can be observed, such as mythologisation of abstruse digital mechanisms which interact with a human being, and network cyborgisation. “The rule of algorithms” emphasizes the role, or to put it more precisely, the growing hegemony of new media organisations and software developers who work for them, and the will to conquer new fields, which have so far seemed to be the bastions of human activities, as it is in the case of the “robo-recruiting” that has just appeared.

Authors

Roman Batko

Associate Professor, Jagiellonian University Cracow

My most recent interests concentrate on humanistic approach to management, philosophical, ethical and aesthetic aspects of the organization as well as issues related to the new media and organization of the future.

Jan Kreft

Associate professor, Jagiellonian University Cracow

Moderators

Tadeusz Kowalski

Prof., Warsaw University

Wednesday May 4, 2016 11:10am - 11:30am EDT
Costantino C Law School

Media & Cultural Industries

Manuscript # 1032
Session # B14

11:10am EDT

A case study of crowdfunding success: Best practices from 'Star Citizen'

Grounded in theories of social capital and imagined communities, this study uses a case study approach to analyzing the most successful crowdfunded project in the world to date - online developmental video game “Star Citizen.” It yields insights into the strategies and tactics of this successful crowdfunding venture and adds to the scholarly literature on crowdfunding, social capital, imagined communities and brand trust.

Authors

Geoffrey Graybeal

Texas Tech University

Arti Nadkarni

Texas Tech University

Weiwu Zhang

Texas Tech University

Moderators

Alan Albarran

University of North Texas

Wednesday May 4, 2016 11:10am - 11:30am EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1031
Session # B11

11:10am EDT

Proposed Methodology for Analysing the “Youtuber Phenomenon” in Spain

We propose a methodology for analysing how the “Youtuber phenomenon” may imply a new audio-visual paradigm or could indicate – i.e. future trends – what television or audio-visual entertainment might be like in upcoming decades. The appearance of YouTube content creators, who generate earnings on their businesses based on content views, and new audiences that have migrated from classic media, is beginning to revolutionise the viewing of audio-visual contents on the Internet. YouTube has given rise to a new market comprised of a worker-producer who creates contents, an audience or public (in some cases more interactive and “prosumer” than passive consumer), advertisers which purchase advertising space with different formats and monetary flows linked to that advertising. In order to research these changes several working hypotheses, some avenues of investigation and a methodology enabling us to tackle the above-described topic are proposed: using mixed and cross-disciplinary techniques and carrying out both qualitative and quantitative research.

Authors

José Alvarez-Monzoncillo

Professor, Universidad Rey Juan Carlos

Guillermo de Haro

Universidad Rey Juan Carlos

Javier López-Villanueva

Universidad Rey Juan Carlos

Marina Santin

Universidad Rey Juan Carlos

Moderators

Hans van Kranenburg

Radboud University Nijmegen

Wednesday May 4, 2016 11:10am - 11:30am EDT
Costantino B Law School

Media Policies & Regulations

Manuscript # 1034
Session # B13

11:10am EDT

Beyond Broadcasting? Digital Transformation and the German Television Market

This paper studies the impact of the digital transformation on future developments in the German television market and the broadcasters’ strategic orientations to meet the new challenges coming along with it. We identify current developments in the television industry performing a market and trend analysis using Start Up databases, genre databases, and media companies’ annual reports and press releases. We detect nine innovative fields of interest, i.e., advertising and monetization, video on demand platforms, content discovery and creation, social television, personal live streaming, sharing, virtual reality, storytelling and smart television. We find that public and private broadcasters are aware of the changing environment and the need to take actions ensuring their economic and social importance in the future. Three developments are already well addressed by German broadcasters. The decrease of linear television and the need to watch TV independent from time and space is faced with video on demand services. The need for interaction and participation is encountered with a series of second screen applications and social television services. Finally, new forms of storytelling are already established. We demonstrate that private broadcasters are more active and innovative than their public counterparts, in particular in establishing new revenue streams and in positioning their employees as industry influencers. However, the trend analysis uncovers disregarded innovation fields providing further challenges for the future.

Authors

Armin Rott

Hamburg Media School

Jil Sörensen

Hamburg Media School

Moderators

John Oliver

Bournemouth University

Wednesday May 4, 2016 11:10am - 11:30am EDT
Costantino A Law School

Strategic Management

Manuscript # 1058
Session # B12

11:30am EDT

Exploring Factors affecting Consumption expenditures spent on media

Previous studies on consumption expenditures spent on media, especially focused on the relationship between consumption expenditures spent on media and Gross National Income based on the Principle of Relative Constancy from macroeconomic aspect. Researches on consumption expenditures spent on media from macroeconomic aspect contribute to the development of media industry structure, but it did not be applicable to microeconomic aspect since it would lead to the ecological fallacy. In order to understand the consumers’ expenditure on different media products, this study attempts to examine how the income of the audience, time spent on media, and audience’s attitude toward media influence consumption expenditures spent on media once other variables were controlled from microscopic aspect.This study revealed that income variable was positively correlated with consumer consumption of newspapers and the Internet, but not magazines and television once other variables were controlled. The theoretical significance of this study is explored on economic characteristic of different media products.

Authors

Fanbin Zeng

Jinan University

Wednesday May 4, 2016 11:30am - 11:50am EDT
Costantino A Law School

Audiences & Consumption & Measurement

11:30am EDT

Evolution of business model of newspapers: case study of Wall Street Journal

Authors

Carolina Diaz-Espina

University of Navarra

Bozena Mierzejewska

Associate Professor, Fordham University

Axel Roepnack

Fordham University

Co-Organizer of WMEMC 2016Axel Roepnack is a faculty member of the Communication and Media Management department at the Gabelli School of Business, Fordham University, New York. His research and teaching focus on how digital transformation is challenging different media sectors, how... Read More →

Moderators

Alan Albarran

University of North Texas

Wednesday May 4, 2016 11:30am - 11:50am EDT
Room Bateman Law School

Business Models & Innovation

Manuscript # 1132
Session # A35

11:30am EDT

An Empirical Study on the Relationship between Copyright Protection and the Music Industry

Based on the Hui Peng’s method, this paper measured the index of copyright protection strength in 36 countries and regions between 2008 and 2010. Econometric models were established to analyse the relationship between the strength and the music industry, and recommendations for the music industry in China were proposed through the international comparison. This research found that the copyright protection strength had a positive correlation with the sales per capita of physical music but a negative correlation with the sales per capita of digital music. Although the development of music industry depends on a robust mechanism in copyright protection, it was recommended that the governing body in China should implement a moderately loose policy to motivate innovation and competition in the short term and gradually improve the strength of copyright protection in the long term.

Authors

JiRong Li

LinQing Yao

Communication University of China

Moderators

Tadeusz Kowalski

Prof., Warsaw University

Wednesday May 4, 2016 11:30am - 11:50am EDT
Costantino C Law School

Media & Cultural Industries

Manuscript # 1040
Session # B14

12:00pm EDT

Lunch Break

Wednesday May 4, 2016 12:00pm - 1:30pm EDT
Costantino A+B+C Law School

Manuscript # 1522
Session # Z8

1:30pm EDT

Factors Affecting Smartphone Dependency of Media Consumers

With a goal of examining the phenomenon of smartphone dependency in the context of media consumption, this study explores the roles of dependency on and usage of other media platforms, multiplatform media use, mobile ownership and perceptions, smartphone functions, and various consumer characteristics. The regression result suggests that, for this group of young adults, dependency on computer and television, perceived smartphone fluidity, smartphone as a primary platform during multiplatform media use, and smartphone’s social and mobile specific functions all play a significant role in their smartphone dependency.

Authors

Sylvia Chan-Olmsted

University of Florida

Min Xiao

University of Florida

Moderators

Paulo Faustino

Porto University

Wednesday May 4, 2016 1:30pm - 1:50pm EDT
Costantino B Law School

Consumption & Mobile

Manuscript # 1026
Session # B23

1:30pm EDT

Happiness cascades: Fusing happiness economics with digital divide research

This paper explores whether and how events moderate the effect of social network sites (SNS) use on life satisfaction. We draw on Eurobarometer survey data and on our own content analysis data. We apply a longitudinal (2010-2015) and cross-country (14 European countries from different media systems) comparative research design and run a two-step logistic regression. The results show that high-impact events significantly moderate the effect of SNS use on happiness. However, they do not moderate the effect of print, radio and TV use on happiness. Thus, the results support our proposition that high-impact events trigger emotional contagion in SNS – a phenomenon we coin as happiness cascades. Moreover, the results suggest that high-impact events moderate the direction of the effect, i.e., high-impact events with positive consequences increase happiness of SNS users while high-impact events with negative consequences decrease their happiness. These happiness cascades, in turn, might have consequences for individuals' well-being and ultimately for society. This paper provides a contribution to research related to happiness economics and digital divides.

Authors

Bartosz Wilczek

Università della Svizzera italiana

I'm a PhD candidate and research assistant at the Institute for Media and Journalism and at the European Journalism Observatory at the Università della Svizzera italiana. In my PhD project ("How the market shapes digital journalism") and in my upcoming Post-Doc project ("Herd behavior... Read More →

Moderators

Hugh Martin

Associate Professor, Ohio University

Dr. Hugh J. Martin is associate professor at Ohio University’s E.W. Scripps School of Journalism in the Scripps College of Communication. Martin has 15 years of experience in research and teaching at Ohio University and the University of Georgia. Before entering graduate school... Read More →

Happiness cascades pdf

Wednesday May 4, 2016 1:30pm - 1:50pm EDT
Costantino C Law School

Global Issues

Manuscript # 1036
Session # B24

1:30pm EDT

Measuring Diversity as Distance Using the Umbrella Model of Newspaper Markets

This theoretical paper synthesises media and economics theory in an effort to advance operational definitions of media diversity. Through a review of literature, the paper identifies media scholarship definitions of diversity as primarily related to difference, rooted in normative democratic ideas of representation. The paper further suggests that media diversity can more fruitfully be understood as distance, appropriated through Hotelling’s spatial model and the umbrella model of newspaper markets. According to distance measures applicable to umbrella markets, diversity can thus be measured horizontally in terms of degree of substitution and vertically as degree of competition. Conceptualising diversity as distance, rather than as difference, the suggested model adds to the definitional literature on media diversity, fills operational and theoretical gaps in the research and suggests new ways in which economic theory is relevant to the study of media markets.

Authors

Helle Sjovaag

Research Professor, University of Bergen

Moderators

Gillian Doyle

University of Glasgow

Wednesday May 4, 2016 1:30pm - 1:50pm EDT
Costantino A Law School

Media Discoverability

Manuscript # 1067
Session # B22

1:30pm EDT

Online video consuming: monetization and audience research

The audio-visual market has dramatically changed over the last thirty years, and even more since the implementation of digital terrestrial television throughout Europe. New suppliers of audio-visual content have appeared and audiences have fragmented. Broadcasting television has losing its capacity of gathering big audiences. Thanks to the digital revolution, the consuming of video is becoming more and more popular. The main broadcasters have started to offer online contents on a free and payment basis. The purpose of this paper is to review how broadcasters monetize their online video offer paying attention in the audience data they need to make effective sales of their online businesses. We will use a case study, which is Atresmedia in Spain. The question we want to respond using a case study is: a) how broadcasters offer online video content; b) how it is monetizing it and, c) what data it requires to make business from the online products. The case study is based on a combination of a direct observation of the digital strategy of the group, analysis of internal reports, commercial booklet and personal interviews to the CEO and the commercial staff of Atresmedia Digital.The final goal is to obtain recommendations for audience measurement. Media companies need to find a unique source for the metrics of cross-media audience, audited by an external bureau in order to offer reliable data for advertisers.

Authors

Mercedes Medina

University of Navarra

Associate Professor at the School of Communication (University of Navarra, Spain). Her teaching and research focuses on media economics. She is member of the editorial board of Palabra Clave, Journalism and Mass Communication Quarterly and Communication and Society. She is the author... Read More →

Idoia Portilla

University of Navarra

Moderators

Axel Roepnack

Fordham University

Wednesday May 4, 2016 1:30pm - 1:50pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1119
Session # B21

1:50pm EDT

Cross-Cultural Differences in Mobile Service Usage

With the proceeding diffusion of mobile devices, such as smartphones and tablet computers, the usage of mobile services increases around the world. Although research on technology acceptance and usage is vast, studies addressing mobile services adoption and usage patterns across cultures remain scant. We use a dataset that comprises large samples from 29 countries across six continents and the theoretically well-grounded Schwartz’s Value Inventory cultural framework to study cross-cultural adoption and usage patterns pertaining six of the most popular mobile services, including both hedonic (e.g. online gaming) and utilitarian (e.g. mobile payment) offerings. Our results show that the adoption and usage of mobile services are driven by different cultural dimensions.

Authors

Ingo Knuth

HMKW Hochschule für Medien, Kommunikation und Wirtschaft

Reinhard Kunz

Unversity of Bayreuth

Timo Mandler

University of Hamburg

Rouven Seifert

University of Hamburg

Christian Wellbrock

Professor, University of Cologne

Moderators

Paulo Faustino

Porto University

Wednesday May 4, 2016 1:50pm - 2:10pm EDT
Costantino B Law School

Consumption & Mobile

Manuscript # 1080
Session # B23

1:50pm EDT

Dancing with the giants: A case study of the partnerships between news publishers and online service companies

In March 2015, Facebook announced a project, Instant Articles. Facebook partners with news publishers who provide news for Facebook page. The partnership has caught huge attention. News publishers, as content providers, have partnered with online service companies, which provide platforms, to reach more readers for more revenue for a long run. However, online service companies not only controls users’ data and traffic but also the power to decide who will be able to read the content. Online service companies become a meta-gatekeeper (Riedmann, 2015). Is it worth exchanging autonomy to reach more readers? The study used case study to compare four cases of the partnerships between news publishers and online service companies: America Online, Yahoo News, Google News and Instant Articles. This study reviewed business models, value creation, and revenue sources from the past to the present to identify the patterns and the consequences of such partnerships. History suggests a fact that the news publishers’ partnerships with online service company are a persistent trend. Four reasons can be concluded from the data: large user bases, service, news reading experiences, and technology infrastructure. These four points are what online service companies have but news publishers do not. Ultimately, the study answered a question: Is it worth partnering with online service companies? Yes, but there are some concerns. Three findings merit notice: (1) Service is more dominant than the news content alone. (2) Visibility enhances credibility. (3) The value of news publishers’ brand name in the partnerships remains ambiguous.

Authors

Victoria Chen

The University of Texas at Austin

Moderators

Hugh Martin

Associate Professor, Ohio University

Wednesday May 4, 2016 1:50pm - 2:10pm EDT
Costantino C Law School

Global Issues

Manuscript # 1112
Session # B24

1:50pm EDT

Sales Estimations in the Book Industry – Applying Market Response Models in the Children’s Book Market

Estimating the demand of books is an important management task for publishing companies due to (1) the high set-up costs of printing and (2) potential excess inventory costs. In addition, in countries with fixed book prices laws (e.g., Germany) management options to steer the demand of books over time are limited, thus underlining the relevance of forecasts. This study demonstrates that relatively simple quantitative models can effectively support managers in predicting sales in the category of children’s and young adult literature books. Based on a sample of 542 children’s and young adult literature books sold in Germany, we identify relevant drivers for sales using market response models. We find that model based results consistently outperformed management predictions by a large German publishing company on a holdout sample. Publishing companies could easily adopt the model developed in this study in order to supplement or replace current prediction heuristics used by management, thereby reducing risks of uncertainty for business planning.

Authors

Michel Clement

University of Hamburg

Michel Clement is Professor for Marketing and Media at the Institute for Marketing, Hamburg Business School, University of Hamburg, Germany. He is also director of the Research Center for Media and Communication at the University of Hamburg. Professor Clement holds a doctoral degree... Read More →

Cord Otten

Kühne Logistics University

Cord Otten is a doctoral student jointly supervised by Prof. Dr. Dr. h.c. Sönke Albers (Kühne Logistics University) and Prof. Dr. Michel Clement (University of Hamburg). His work is embedded in a German Research Foundation (DFG) project about the marketing of hedonic media products... Read More →

Dominik Stehr

University of Hamburg

Dominik Stehr is a master student in business administration with a focus on marketing and corporate management at the University of Hamburg. He works also as an academic assistant for Michel Clement at the Institute for Marketing, University of Hamburg.

Moderators

Gillian Doyle

University of Glasgow

Wednesday May 4, 2016 1:50pm - 2:10pm EDT
Costantino A Law School

Media Discoverability

Manuscript # 1105
Session # B22

1:50pm EDT

Innovation Management in Media Companies: The Case of Online Video Production by Newspapers in Germany

Online Video is a promising product option for newspapers, whose traditional business models are under pressure. However, the introduction of new media forms in newsrooms frequently meets resistance. Therefore, a coherent execution of innovation and change management is needed to successfully integrate online video production and distribution into the existing production routines. Bases on a qualitative, multi-method research design carried out in five of Germany’s leading newspapers, the study examines the approaches companies take regarding strategy development and implementation (organisation, staffing/building competencies as well as communication/leadership and organisational learning). We find that editorial needs and approaches to problem solving clearly dominate. Further optimisation potentials include a better documentation of strategy, assumptions and goals (also enabling learning and refining in later stages). Competencies are largely built inhouse, limiting the speed of adopting online video. Additionally, existing organisational features tend to be reproduced at first, leading to coordination and communication issues. The study finally highlights the crucial roles of individual ‘change agents’ that drive adoption and diffusion of online video capabilities throughout the organisation.

Authors

Christian Zabel

Full Professor, TH Köln Technical University, Cologne

Research Interests: Online Video, Innovation Management, Digital Business Models, Digital Transformation

Moderators

Axel Roepnack

Fordham University

Wednesday May 4, 2016 1:50pm - 2:10pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1090
Session # B21

2:10pm EDT

Young Adults’ Smartphone Use: A Three-Country Comparative Study

The digital media environment has provoked new communication processes and possibilities in contemporary society. Younger generations in particular engage in new ways of interacting thanks to digital technologies and mobile platforms. New habits are developing not only for interpersonal communication, but also for the consumption of information and entertainment media, where video and instant messaging are particularly popular (Van den Bergh & Behrer, 2013). This study employs a mixed method approach to discover consumer archetypes by exploring the uses and preferences of Latino smartphone users in Chile, Mexico and the U.S. The study participants, 18 to 25 years old, participated in focus groups and a survey conducted in each country. The results reveal why this consumer segment has become an attractive niche for telecommunication companies doing business in the region.

Authors

Cristobal Benavides

Associate Dean, Universidad de los Andes

Ricardo Leiva

Universidad de los Andes

Maria Elena Gutiérrez Rentaría

Universidad Panamericana

Josefina Santana

Universidad Panamericana

Kenton Wilkinson

Professor, Texas Tech University

Director of Thomas Jay Harris Institute for Hispanic & International Communication. January through July 2016 on Fulbright U.S. Scholar grant at Universidad de los Andes in Santiago, Chile. Recently published the book, "Spanish-Language television in the United States: Fifty Years... Read More →

Moderators

Paulo Faustino

Porto University

Wednesday May 4, 2016 2:10pm - 2:30pm EDT
Costantino B Law School

Consumption & Mobile

Manuscript # 1133
Session # B23

2:10pm EDT

Analyzing the Relationship between the Internationalization Way of Chinese Media and the Innovation of China Internet Corporation

Though Chinese media have undergone management system reform, they are still subject to many stringent government regulations,such as not "off-site newspaper" and "off-site TV station”. The implement of these policies makes state-owned media company's size and diversity has been limited and lack of a large international media companies worldwide.With the rapid development of media technology and the rapid globalization of economy, the emergence of new media has changed the structure of the Chinese media. Internet-based companies have become media or have expanded to media industry,Although involved in different forms of media, news, entertainment or film, they are committed to continuous innovation of value chain, and actively integrate into the world of technology and capital markets, so as to continuously expand in the media industry, These are the international practice of Chinese media and they also provide some lessons to the international road for Chinese state-owned mainstream media. This paper card and analyze the internet media-oriented company such as Sina and Alibaba , it is believed that it is necessary to construct a integrated Chinese media ecosystem which include value chain, capital securitization and property rights system, to promote the new media to be a convergence platform for Chinese state-owned media and private media and break the strict boundaries between the two, so that the Chinese media can have the feasibility to connect with the worldin information, technology and capital market , and it is possible to produce international media company in China in the near future which can compete in world media market and grow up.

Authors

Dongyao Dang

professor, Guangxi University

major in new media and media convergence, research in media economics and management, and broadcast journalism.

Moderators

Hugh Martin

Associate Professor, Ohio University

Wednesday May 4, 2016 2:10pm - 2:30pm EDT
Costantino C Law School

Global Issues

Manuscript # 1010
Session # B24

2:10pm EDT

Predicting Viewership of Television Drama Series: An Examination of the Marketing Mix Elements

It is challenging to predict viewership of a television drama series. This study proposes a conceptual framework that integrates the product, promotion, and place aspects of a marketing mix to predict viewership of a television drama series. An empirical analysis of 294 Korean drama series suggests that the promotion and place aspects significantly influence the initial ratings for television drama series. The product aspects that signal quality, features, and benefits come into play in predicting final ratings.

Authors

Jiyoung Cha

San Francisco State University

Moderators

Gillian Doyle

University of Glasgow

Wednesday May 4, 2016 2:10pm - 2:30pm EDT
Costantino A Law School

Media Discoverability

Manuscript # 1060
Session # B22

2:10pm EDT

The Creators' Perception on Influences on Content of TV Series_WMEMC_Submission_Paper

The artistic and commercial success of TV series is increasingly of interest to media and scholars. TV series attract large audiences, and constitute a substantial share of TV broadcasters’ program, and of audiences’ media consumption. Content is established as an important success factor of media products and TV series, and the scholarly interest in audience effects of messages in TV series is increasing. This qualitative explorative study focuses on decision making in the production of TV series’ content, and investigates influences on content of TV series as perceived by the creators of TV series themselves. The perceived influences emerging from the data are organized, ordered, and interpreted on the basis of conceptual models of influences on media content. On each level of influences, the assumptions put forward by conceptual models are contrasted with empirical findings. The deployed method is content analysis of interviews. The sample consists of TV series’ creators and experts from five countries. Analysis reveals that the influences on content of TV series as perceived by creators can be assigned to five levels, whereby the assumption of a hierarchical structure of influences put forward in conceptual models is confirmed. The conceptual models suggest specific influences on content per levels. For a substantial share of these specific influences evidence is found in the data. The strength of influences in decision making on content of TV series is established.

Authors

Isabelle Krebs

University of Zurich

Post Doc at the Media Economics & Management Division, Institute of Mass Communication and Media Research. Research Focus: Media Management, Media brands and branding

Marcel Verhoeven

University of Zurich

Moderators

Axel Roepnack

Fordham University

Wednesday May 4, 2016 2:10pm - 2:30pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1055
Session # B21

2:30pm EDT

The Commodification of Data Privacy: Changing Technologies and Relationships

Changes to consumer privacy over the next decade are expected to have a considerable impact on the advertising industry. Over two thousand technology and privacy experts in a Pew Research Center study were asked to make predictions for data privacy over the next decade. The majority of experts predict that incentives to monetize personal data will increase. Technological advances that create an “Internet of Things” will also present both opportunities and challenges to privacy. As a result, privacy will rapidly be treated as a commodity that is essentially bought, sold, and negotiated. These changes will, in turn, affect the relationships advertisers have with their customers. What are the implications of this commodification of privacy in a new age of advertising? How should advertisers respond? This paper explores the predictions for privacy, namely the increasing monetization of personal data and the proliferation and use of an Internet of Things. How these changes will affect consumer relationships over the next decade is explored. Conclusions and suggestions follow.

Authors

Laurie Thomas Lee

Professor, University of Nebraska-Lincoln

Moderators

Paulo Faustino

Porto University

Wednesday May 4, 2016 2:30pm - 2:50pm EDT
Costantino B Law School

Consumption & Mobile

Manuscript # 1142
Session # B23

2:30pm EDT

How the media structure in Russia contributes to the state sport monopoly and concentrates the market of symbolical violence

Main assumption of this paper is that the sport in Russia could not be regarded as a business or part of entertainment industry but solves first of all ideological problems – support of the national glory and patriotic education. From this point of view is interesting to see how the classic peacemaking slogan of Pierre de Coubertin (sport is a peace) on which the Olympic movement is based on, becomes lesser and lesser compatible with interstate competition and glorification of particular nations inside this movement. To disclose the above thesis we analyzed industrial structures of Russian media and sport ownership in order to find similarities and correlations between the model the state uses to control and manage big media and the way it controls the field of sport. We discovered that similar models of the state financial control are used to control the sport industry via loyal oligarchs but mainly – through a couple of financial poles such as “Gazprom” (main gas company in Russia).

Authors

Ilya Kiriya

Deputy Dean of the Faculty of Communications, Media, and Design, HSE

... Read More →

Moderators

Hugh Martin

Associate Professor, Ohio University

Wednesday May 4, 2016 2:30pm - 2:50pm EDT
Costantino C Law School

Global Issues

Manuscript # 1088
Session # B24

2:30pm EDT

The relevance of film success factors – as perceived by producers and screenwriters

This research study examines the relevance of film success factors for film professionals in German speaking countries. Although a large number of studies have investigated film success factors such as the cast, genre or template in published successful, predominantly Anglophone films; there is a lack of research on the perceived importance of these factors for commercial success by film professionals, in particular in German speaking are. A survey was carried out in the summer of 2015 with 99 screenwriters and producers from Germany, Austria and Switzerland. Their preferences were determined based on a conjoint analysis of theoretically presumed success factors and subjected to cluster analysis. For the overall sample some of the success factors from the literature could be affirmed (stars, feel-good genres) in the perception of the professionals, others are not appreciated. Contrary to the literature the professionals do not value story templates but rather refer to original material. The study also shows that different types of screenwriters and producers attribute different importance to the success factors in our survey and assign different part-worth utilities to the values of those attributes. This results challenges the idea of universal success factors and calls for a case by case evaluation of success factors of films.

Authors

Céline Estermann

University of Zurich

Alexander Frei

University of Zurich

Giorgio Iacovazzo

University of Zurich

Jeannette Isler

University of Zurich

Thomas Kind

University of Zurich

Jessica Di Palo

University of Zurich

Petra Paříková

University of Zurich

M. Bjorn von Rimscha

Professor, Johannes Gutenberg University Mainz

Adriana Voegeli

University of Zurich

Moderators

Gillian Doyle

University of Glasgow

Wednesday May 4, 2016 2:30pm - 2:50pm EDT
Costantino A Law School

Media Discoverability

Manuscript # 1076
Session # B22

2:30pm EDT

Keyword Sharing Economy: A growing sharing culture and its replications in changing business models of TV providers

Sharing Economy is a keyword much talked about in recent years. Most commonly, it is associated with sharing platforms, such as Uber or Airbnb. This paper applies the concept of the Sharing Economy to the media industry and in particular to the TV industry. It argues that behind the recent interest in the Sharing Economy is an increase in sharing culture in today’s society, which also influences the media industry. This increase in sharing culture has been made possible by the emergence of social media platforms and it is reflected in increasing sharing activities among audiences as well as between audience members and TV providers. This paper addresses the following question: How can changing business models of traditional TV producers and stations be traced back to an increasing sharing culture? The paper addresses this question through in-depth interviews with company representatives as well as through the review of previous literature. As a result, this paper identifies various characteristics of the Sharing Economy relevant to traditional TV providers (importance of social media, interaction with audiences, circulation among audiences, increased audience activities and resulting changing audience expectations) and discusses how these characteristics influence various business model components (value proposition, value creation & provision, financial endurance). In a last step, the results of this study and the need for future research are discussed.

Authors

Mats Nylund

Arcada University of Applied Sciences

Ulrike Rohn

Visiting Professor of Media Economics and Management, Tallinn University

Ulrike Rohn is Visiting Professor of Media Economics and Management at the Baltic, Film, Media, Arts and Communication School (BFM) at Tallinn University in Estonia where she is also head of the research group on digital creative industries at the Centre of Excellence in Media Innovation... Read More →

Moderators

Axel Roepnack

Fordham University

Wednesday May 4, 2016 2:30pm - 2:50pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1118
Session # B21

3:00pm EDT

Coffee Break

Wednesday May 4, 2016 3:00pm - 3:30pm EDT
Costantino A+B+C Law School

Manuscript # 1523
Session # Z4

3:30pm EDT

General Assembly

Approval of WMEMC organizational structure and election of officers
The General Assembly of the World Media Economics and Management Conference (made up of all registered attendees) will discuss and vote on the proposal to establish a Conference Board to direct WMEMC on Wednesday, May 4, at 3:30 p.m. A copy of the proposal can be found here [see pdf below]. The meeting will be chaired by Greg Lowe (University of Tampere), who directed the organizational planning group that produced the document. John Oliver (Bournemouth University) has been selected to serve as Acting Secretary for the meeting.

If the proposal is accepted, the transition to the new structure will begin immediately, with the General Assembly electing two initial officers:
- Deputy Chair (will succeed to Chair after 2018 conference)
- Secretary

Nominations and self-nominations for the positions should be sent to Carolina Díaz-Espina (University of Navarra) who has been selected as Auditor for the voting. Nominations should be sent to her at cdiaz.3@alumni.unav.es. Please put "WMEMC NOMINATION" in the subject heading. Nominations are due by 6 p.m., Tuesday, May 3.

Moderators

Gregory Lowe

University of Tampere

WMEMC Conference Board Proposal General Assembly pdf

Wednesday May 4, 2016 3:30pm - 5:00pm EDT
Costantino A+B+C Law School

Plenary

Manuscript # 1204
Session # GA

5:15pm EDT

Vice Media

Limited Capacity filling up

Company Tour: 6:00-7:00PM
Commute to Brooklyn: 5:15-6:00PM (subway & short walk)
Commute to Columbus Circle: 7:00-7:45PM (subway & short walk)

49 South 2nd Street, Brooklyn, NY 11249

*** If you register for VICE MEDIA on Wednesday, you are NOT ELIGBLE to register for another company visit on Friday ***

Places for company visits are limited therefore we can only provide one visit per registered conference participant. We hope for your understanding.

Wednesday May 4, 2016 5:15pm - 7:45pm EDT
Vice Media 49 South 2nd Street Brooklyn, NY 11249

Company Visit

9:00am EDT

Keynote 3 - Rob Norman: 'A conversation with GroupM, the world’s largest investor in digital advertising'

Speakers

Rob Norman

Global Chief Digital Officer & Chairman North America, GroupM

As Chief Digital Officer of GroupM Global, Rob oversees the activities of the world’s largest buyer of online. In this role, he develops the digital capabilities within GroupM while establishing thought leadership positioning in the digital space and contributing to each agency’s... Read More →

Moderators

Robert Picard

Professor, University of Oxford

Thursday May 5, 2016 9:00am - 10:00am EDT
Costantino A+B+C Law School

Plenary

Manuscript # 1203
Session # Key3

10:00am EDT

Coffee Break

Thursday May 5, 2016 10:00am - 10:30am EDT
Costantino A+B+C Law School

Manuscript # 1531
Session # Z5

10:30am EDT

Rethinking Streaming Music Consumption Trends

This study investigates trends in consumption of digital streaming music. As a global mass-media industry, heavily disrupted by technological advances of the past decade, the digital streaming music industry is ripe for scholarly study. Emergent streaming platforms struggle to attract mass audiences and veteran streaming platforms face mounting criticisms from artists and users.This study administered a survey to digital streaming music consumers that partially replicated prior work by the Rethink Music Initiative (2013). In addition to providing more information on an important sector of media consumers, this study makes three contributions to the existing literature. This study isolated music streaming consumption from other streaming media. This study divided streaming consumers into two independent groups: those who pay for streaming subscriptions and users who consume for free. Finally, this study used cultural, sociological, and psychological theories of consumption to frame research questions and hypotheses, and to interpret results.Major findings indicate that paying subscribers and free users both view catalog of music as the most important feature of a streaming service, and losing the ability to ‘own’ music to be the most unsatisfying aspect. Paying subscribers are more satisfied overall with streaming services than free users. Paying subscribers also believe streaming services are fairer to themselves and to artists than free users indicated.Streaming media are quickly becoming dominate modes of consumption for digital video and music. Scholarly study of streaming media helps identify trends for industrial application to help consumers improve their experiences and managers improve their businesses.

Authors

David Kaye

Kansas State University

Curtis Matthews

Kansas State University

Moderators

John Carey

Fordham University

John Carey is Professor of Communication and Media Management at Fordham University's Gabelli School of Business and Director of Fordham's MS in Media Management. He has more than 25 years experience in conducting research about new media and consumer behavior. Recently, he has... Read More →

Thursday May 5, 2016 10:30am - 10:50am EDT
Room Bateman Law School

Audiences & Consumption & Measurement

Manuscript # 1059
Session # C11

10:30am EDT

International Expansion of U.S. Movies: Brand Name Standardization and Adaptation

Foreign markets play an integral role in the financial success of U.S. movies. Thus, U.S. motion picture firms are aggressively pursuing international expansion. With the increasing globalization in the marketplace, one of the challenges is how to brand a U.S. movie in foreign markets with different cultures and languages. Recognizing the importance of international expansion and marketplace trends, this study sheds light on the branding strategies of U.S. movies in Korea. Analyzing 1,784 U.S. movies that were released in Korea from 2003 to 2014, this study investigates the brand name strategies of U.S. movies, whether the titles indicate the country of origin, and the relationship between brand name strategies and their performance in the Korean market.

Authors

Jiyoung Cha

San Francisco State University

Moderators

Amy Jo Coffey

Associate Professor, University of Florida

Thursday May 5, 2016 10:30am - 10:50am EDT
Room South Lounge Law School

Media Brands & Branded Media

Manuscript # 1015
Session # C32

10:30am EDT

Industry Panel 3 - Internet & Society

Speakers

Kofi Amoo-Gottfried

Head of Consumer Marketing, Internet.org by Facebook

A native of Ghana, born and raised in Accra, Kofi has worked as an Account Director at Leo Burnett Chicago and Leo Burnett London on Kellogg’s, Diageo, the Shelter/Douglas+Gordon partnership, Coca-Cola and globalgiving.com; as the Senior Strategic Planner on Nike at Wieden + Kennedy... Read More →

Moderators

Ed Carey

Global Vice President, Advertising Market Development, Dun & Bradstreet

Ed started his career in magazine advertising sales in 2000. He became Managing Director at The New York Times in 2002 overseeing multiple advertising category teams. From 2006-2012 Ed was Vice President of Sales at Undertone, a New York digital advertising technology start-up which... Read More →

Thursday May 5, 2016 10:30am - 11:15am EDT
Costantino C Law School

Global Issues

Manuscript # 1309
Session # IP9

10:30am EDT

Industry Panel 1 - Digital Strategies

Speakers

Dan Herrick

Director of Strategic Research, VICELAND

Dan Herrick joined VICE Media in May 2015 and oversees strategic research and insights for VICE Media’s new cable network, VICELAND.Within this role, he directs all research and analytics relating to VICELAND content on linear and non-linear platforms. Herrick closely collaborates... Read More →

Kristine Welker

Principal, Alternate Resources

Kristine Welker was named VP, Publisher and Chief Revenue Officer of Hearst’s new magazine collaboration with Dr. Mehmet Oz, Emmy-Award winning host of The Dr. Oz show which debuted in January 2014 with sell out success. Welker is responsible for building the brand strategy including... Read More →

Martin Nisenholtz

Venture Partner, FirstMark Capital

Martin Nisenholtz was the founding leader for nytimes.com in 1995 and Chief Executive of New York Times Digital from 1999-2005, when he was promoted to Chief Digital Office for The Times Company. He oversaw the Times’ digital strategy, including the expansion to mobile and the... Read More →

Moderators

Bozena Mierzejewska

Associate Professor, Fordham University

Thursday May 5, 2016 10:30am - 11:15am EDT
Costantino A+B Law School

Strategic Management

Manuscript # 1301
Session # IP1

10:50am EDT

Fast and Furious? Examining the effect of speed-driven journalism on audience reception

One of the most profound changes in contemporary journalism is the prioritization of speed over other news values. Through an online experiment (N=220), this study examines the impact of speed on audiences’ perception of readability, selective scanning, news credibility, news use, and paying intent. The experiment revealed that, contrary to industry expectation, the quest for speed in news reports, even at the expense of errors and subsequent corrections, has no discernable effect on all of the aforementioned outcome variables, except for a negative effect on readability. In contrast, news interest is the only consistent predictor of all of the outcome variables. In sum, findings from this study suggest that speed may not be a worthy investment for news organizations since it does not lead to noticeable effect on audiences’ evaluation, use, and intention to pay for the news.

Authors

Angela Lee

The University of Texas at Dallas

Moderators

John Carey

Fordham University

Thursday May 5, 2016 10:50am - 11:10am EDT
Room Bateman Law School

Audiences & Consumption & Measurement

Manuscript # 1072
Session # C11

10:50am EDT

Higher user engagement, better customer-based brand equity? The role of sharing, commenting, comment reading, and user-generated content for online news brands

The usefulness and effects of user participation and user generated content (UGC) for news media are increasingly discussed within communication research. From the brand management’s perspective, it is of interest whether user participation has a positive effect on the media brand’s success, particularly within the struggling news media market. Therefore, this study investigates whether user engagement, i.e., sharing, liking, commenting, providing UGC, and comment reading affect the customer-based brand equity (CBBE) of online news outlets. Results are based on an online survey with n = 175 online news users of predominantly digital natives and reveal that CBBE is a three-dimensional concept consisting of cognitive, attitudinal, and conative components. Actual audience engagement is no means to increase any of the three CBBE dimensions for news brands. Yet content characteristics and the motivation to integrate oneself through news consumption—as opposed to actual integration behavior—enhance CBBE. Thus, audience integration is neither directly beneficial nor harmful for online news brands.

Authors

Isabelle Krebs

University of Zurich

Post Doc at the Media Economics & Management Division, Institute of Mass Communication and Media Research. Research Focus: Media Management, Media brands and branding

Juliane A. Lischka

Senior Research and Teaching Associate, University of Zurich

Moderators

Amy Jo Coffey

Associate Professor, University of Florida

Thursday May 5, 2016 10:50am - 11:10am EDT
Room South Lounge Law School

Media Brands & Branded Media

Manuscript # 1041
Session # C32

11:15am EDT

Pointing the way forward: Trend influences on consumer demand

With the rise of big data, information on historical demand is at the consumers’ fingertips (e.g., via Google Trends). We examine how the availability of such demand curves impacts individual and aggregate consumer behavior. We argue that historical sales patterns incite consumers to draw inferences about future demand in terms of trajectory and uncertainty. This is important for companies interested in anticipating future developments or managing demand. In three experiments, we show that historical information on sales trends (a) impacts individual consumer decisions above and beyond the effect of cumulative sales, (b) increases market concentration as compared to the absence of sales information, and (c) can lead to a lower market concentration than sales information without historical trends. Specifically, information on positive global and short-term trends increases future sales much more than simply providing cumulative sales information (e.g., on the number of previous downloads). Observed prior adoption velocity and variation however decrease future sales by alerting consumers to the potential uncertainty of future developments.

Authors

Michel Clement

University of Hamburg

Nadja Grabenströer

University of Hamburg

Mark Heitmann

University of Hamburg

Olaf Maecker

University of Hamburg

Moderators

John Carey

Fordham University

Thursday May 5, 2016 11:15am - 11:35am EDT
Room Bateman Law School

Audiences & Consumption & Measurement

Manuscript # 1106
Session # A15

11:15am EDT

Similarities and differences between legacy media and digital native brands from an audience’s perspective

The current media market competitive environment focuses on a core struggle between journalistic brands that have external references more or less successful or even legendary –print newspapers-, and others that do not. The first group, the so-called “legacy” brands needs to integrate traditional and online readers creating unique value. The second type of brands, “digital natives”, build their own audience, with a free, advertising-based business model.It would seem realistic to expect that these two audience types would be significantly different in their socio-demographic and news consumption profiles. Our research studies the similarities and differences between the main Spanish legacy newspapers’ audiences (El País, El Mundo and ABC) and the two more successful and profitable “native players” (El Confidencial and eldiario.es). It is based on data corresponding to Spain from the Digital News Report 2015 research project.Our research did not find a significant degree of differentiation between the two groups: socio-demographic variables, frequency of access, motivations to be informed, perceived gratifications, payment or willingness to pay where all remarkably similar. The factor that explain the differences between legacy brands and native players seems related to trust in media: native brands’ audiences seem skeptical about news media in general (especially with traditional media) and see native brands as more trustworthy. Legacy media brands’ audiences keep a more conservative reading ad trust profile, and rely more on traditional brands than in the new media market players. Along those lines, we underline some issues that could merit further research and have industry implications.

Authors

Francisco Perez-Latre

University of Navarra

Alfonso Vara-Miguel

University of Navarra

Moderators

Amy Jo Coffey

Associate Professor, University of Florida

Thursday May 5, 2016 11:15am - 11:35am EDT
Room South Lounge Law School

Media Brands & Branded Media

Manuscript # 1057
Session # C32

11:15am EDT

Industry Panel 2 - Innovation of Business Models in Media Industry

Speakers

David Ragins

Managing Director, Clarion Capital Partners

Ellen Archer

President, HMH Trade Publishing

Ellen Archer is President of Houghton Mifflin Harcourt Trade Publishing, reporting directly to Chief Executive Officer Linda Zecher. Archer drives the strategic growth and expansion of the Company's consumer publishing business – home to iconic and bestselling properties, brands... Read More →

Kimberly Kelleher

Publisher, Chief Revenue Officer, WIRED and Ars Technica (Conde Nast)

Kim Kelleher is the Publisher, Chief Revenue Officer of WIRED and Ars Technica. Kelleher’s career in media, marketing, and advertising spans over 20 years. Before WIRED, Kelleher was president of Say Media, where she oversaw the company’s business strategy, including global sales... Read More →

Moderators

Ann Hollifield

Dowden Professor of Media Research, University of Georgia

Thursday May 5, 2016 11:15am - 12:00pm EDT
Costantino A+B Law School

Business Models & Innovation

Manuscript # 1302
Session # IP2

11:35am EDT

A Taxonomy of Millennial Consumers for Media Products

The Millennial generation or Generation Y is the first true cohort of digital natives who spent their whole lives creating, sharing, and consuming contents distributed by a multiplicity of digital platforms. This study attempts to learn more about this important group of media consumers through segmentation and exploring the factors of time, media, consumer characteristics, as well as the changing roles of legacy versus digital media. The segmentation of the college millennials reveals that almost three quarters of the group are mobile centric and having little contact with the print media. Only about 10% of the participants do not emphasize mobile and have an average access of alternative media. The patterns, however, do change with time. Multinomial regressions of consumer variables like income, gender, ethnicity, and innovativeness and segmentation variables such as social media use, multiplatform media use, and media ownership/subscription, as well as media avoidance and year were also performed on the perceived importance of legacy media and digital media for these young adults.

Authors

Sylvia Chan-Olmsted

University of Florida

Jihye Kim

University of Florida

Moderators

John Carey

Fordham University

Thursday May 5, 2016 11:35am - 11:55am EDT
Room Bateman Law School

Audiences & Consumption & Measurement

Manuscript # 1025
Session # C11

11:35am EDT

Success Factors of Branded Entertainment on YouTube: An Empirical Analysis

Branded entertainment describes an advertising technique whereby advertising messages are integrated into entertainment content. It has become increasingly popular, especially on YouTube where celebrity YouTubers are part of the promotional videos. Despite the high relevance attributed to branded entertainment on YouTube in practice, there are as yet no empirical studies on the subject. The aim of this study is to identify the factors that contribute to the success of a branded entertainment video. It examines whether, to what extent, and how branded entertainment is an effective means of advertising communication in regard to affecting brand attitude. The hypothesis model is based on the attitude toward the ad model and extended in order to reflect the possible effect emanating from a celebrity endorsement. Further, the moderating influence of product involvement on attitude formation is examined. The study uses a structural equation model, which is estimated via partial least squares based on an online survey with 348 respondents. The factors considered were able to explain 81% of the variance of the attitude toward the video and 70% of the variance of brand attitude. The results indicate that there was a high persistence in brand attitude. For participants with low product involvement, there was a greater effect of attitude toward the video on brand attitude than for the highly involved. Of the factors modifiable in the context of the video, the positive perception of the video due to an appealing design and the likeability of the endorser were the most important determinants of success.

Authors

Gianna Ehrlich

Johannes Gutenberg University

Moderators

Amy Jo Coffey

Associate Professor, University of Florida

Thursday May 5, 2016 11:35am - 11:55am EDT
Room South Lounge Law School

Media Brands & Branded Media

Manuscript # 1104
Session # C32

12:00pm EDT

Lunch Break

Thursday May 5, 2016 12:00pm - 1:30pm EDT
Costantino A+B+C Law School

Manuscript # 1532
Session # Z9

1:30pm EDT

Starting up in the Start Up Nation: A study of media entrepreneurs in Israel

Entrepreneurship, the set of behaviors that leads to the creation of new enterprises, has invigorated the media sector in recent years just as information and communication technologies (ICTs) have disrupted established media businesses. Nowhere have the twin cycles of disruption and entrepreneurship been more evident than in Israel’s media sector. The disruptive effects of ICTs have been studied at length but media entrepreneurship, less so. This paper reports on a qualitative study of 12 media entrepreneurs in Israel. Findings include evidence that media entrepreneurship is often social entrepreneurship, that media entrepreneurs’ decision-making is marked by moral identity and moral imagination and that bricolage, Levi-Strauss’s notion of “making do with what is at hand” are central to the strategies of the entrepreneurs in the study.

Authors

Jenna Grzeslo

Penn State University

Anne Hoag

Associate Professor & Director, Center for Penn State Student Entrepreneurship, The Pennsylvania State University

Amit M. Schejter

Pennsylvania State University; Ben-Gurion University of the Negev

Moderators

Angela Powers

Professor, Kansas State University

Thursday May 5, 2016 1:30pm - 1:50pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1137
Session # C21

1:30pm EDT

PSM in the 21st Century: What Value and Which Values?

The author examines three types of value that are essential for establishing the social value and impact of Public Service Media in contemporary market-based and –driven societies: intrinsic, exchange and use. These three, taken together, are the crux of PSM’s social value. Social value and impact are treated as strategic issues, the reality of which is linked with stakeholder theory to advance an inclusionary and relationship-centered approach. The author highlights seven practical implications of the theory discussion for PSM executive managers and closes with four complications in achieving added value by the PSM enterprise in the media ecology of networked communications. The substance of this article was an invited intellectual contribution independent from but relevant to a current project undertaken by the European Broadcasting Union to develop social impact indicators for PSM assessment.

Authors

Gregory Lowe

University of Tampere

Moderators

Patrik Wikstrom

Associate Professor, Queensland University of Technology

Thursday May 5, 2016 1:30pm - 1:50pm EDT
Room South Lounge Law School

Strategic Management

Manuscript # 1029
Session # C22

1:30pm EDT

Industry Panel 4 - Audience, Measurement, Industry

Speakers

Artie Bulgrin

SVP Global Research+Analytics, ESPN

Artie supervises a staff that provides multi-media research and consumer insights services to all divisions of ESPN on a global basis. ESPN Research+Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research... Read More →

Horst Stipp

EVP Global & Ad Effectiveness, The Advertising Research Foundation

Horst Stipp joined The Advertising Research Foundation in January 2011 after a long career in research at NBC Universal. Currently, he serves in the ARF’s Research and Innovation team as EVP Global & Ad Effectiveness. Stipp received his Ph.D. in Sociology from Columbia University... Read More →

Howard Shimmel

Chief Research Officer, Turner Broadcasting

Howard Shimmel is chief research officer of Turner. Within this leadership role, he oversees research initiatives spanning the company’s multi-screen entertainment, news, kids and sports brands, as well as corporate analysis and insight-led research efforts in collaboration with... Read More →

Justin Fromm

President & Founder, JF Advisory

Moderators

Phil Napoli

Professor, Rutgers University

Thursday May 5, 2016 1:30pm - 2:15pm EDT
Costantino A+B Law School

Audiences & Consumption & Measurement

Manuscript # 1303
Session # IP3

1:30pm EDT

Industry Panel 6 - Branded Content

Speakers

Andrew Hanelly

SVP Digital Strategy & Content Marketing, Manifest

Janet Levine

Group Planning Director, Mindshare

Pat Connolly

SVP, Head of Strategy, 23 Stories x Condé Nast

As the SVP, Head of Strategy for 23 Stories, the branded content studio at Condé Nast, Pat Connolly oversees the strategy and activation groups, charged with concepting and executing branded content programs, by leveraging the extensive content creation and distribution resources... Read More →

Rachel Silver

Founder, Love Stories TV

Rachel Jo Silver is the founder of Love Stories TV, an early-stage media property in the wedding space. With its massive library of data-enriched wedding films, submitted by brides and cinematographers from all over the world, Love Stories TV is hub for a fast-growing and deeply engaged... Read More →

Moderators

Lori Greene

Digital Content Innovator

Lori Greene is a proven multi-platform digital marketing executive highly proficient in all aspects of media including social, mobile, digital, video, television, and print. She's spent her entire career creating, curating, marketing, and monetizing smart, cutting-edge content on... Read More →

Thursday May 5, 2016 1:30pm - 2:15pm EDT
Costantino C Law School

Media Brands & Branded Media

Manuscript # 1307
Session # IP7

1:50pm EDT

News across the Great Wall: Asian News Organizations’ Web Strategies for the China Market

In 2008, China surpassed the U.S. as the largest Internet market in the world. This study examines how major Asian news organizations pursue business opportunities in this massive media market. This study, through a series of in-depth interviews with top managers, examines how five prominent Asian news organizations serve Internet users in China through their Chinese-language Web editions. Taken together, these cases demonstrate the viability of different operating models and the challenges and opportunities facing these media organizations as they serve the largest online population in the world.

Authors

H. Iris Chyi

The University of Texas at Austin

Angela Lee

The University of Texas at Dallas

Moderators

Angela Powers

Professor, Kansas State University

Thursday May 5, 2016 1:50pm - 2:10pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1144
Session # C21

1:50pm EDT

Managing Media Firms: the only advantage is Adaptive Advantage

The past decade has seen a transformation in the way media organizations have managed their businesses. The emergence of digitalization has paved the way for new media technologies, a proliferation of media outlets and multiple platforms to distribute mediated content. The work of Picard (2002), Kung (2008) and Oliver (2012) demonstrated the nature of high velocity media market conditions, whilst Doyle (2013, p.35) noted that “media firms have naturally adapted” their businesses, in response to the dynamic nature of the media environment, as a means to protect and sustain their company.

This paper proposes that media firms manage their business and strategies through a process of adaptation. As such, adaptation will be examine through the lens of Dynamic Capabilities Theory (Teece and Pisano, 1994) which is well placed to consider how media organizations have adapted (Ambrosini, Bowman & Collier 2009) to a transformational context heavily influenced by technological innovation. This paper also argues that it is the ‘ability’ of a media organization to adapt their strategies, business model and resources that can provide them with an advantage in the market place.

This paper will present the findings from a survey of UK media executives and argue that Adaptive Advantage should be a prime consideration for media firms operating in high velocity markets, since it is the ability of a media firm to adapt to changing conditions that can provide them with a competitive advantage in the market place.

Authors

John Oliver

Bournemouth University

Moderators

Patrik Wikstrom

Associate Professor, Queensland University of Technology

Thursday May 5, 2016 1:50pm - 2:10pm EDT
Room South Lounge Law School

Strategic Management

Manuscript # 1003
Session # C22

2:15pm EDT

You can't do that! A case study of rural and urban media entrepreneur experience

For many years, newspapers have dominated the mediated news space for most Americans. However, as people move to digital news, the business model that has worked for decades has become less effective. Many media researchers have called for new models that could be the salvation of the news business. This project is a case study of two local media entrepreneurs, one in a very rural location and one in the most urban area of the United States, and how they looked beyond the barriers that were presented to them to create successful media organizations. These cases build on existing media management and innovation theory and provide an example for other budding entrepreneurs to follow.

Authors

Myrtle Jones

Assistant Professor, RIT

Cindy Price Schultz

Professor, University of Wyoming

Cindy Price Schultz is an associate professor in the Communication and Journalism Department at the University of Wyoming where she is director of Graduate Studies and assistant department head. She was a former head of the Media Management and Economics Division at AEJMC and research... Read More →

Moderators

Angela Powers

Professor, Kansas State University

Thursday May 5, 2016 2:15pm - 2:35pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1128
Session # C21

2:15pm EDT

Managing for serendipity: Emergent creativity in media organization

In this paper we investigate creative processes in media organization from the viewpoint of serendipity and management of serendipity. In particular, we want to find out how creative media work can benefit from opportunities presented by serendipity, i.e. the accidental discovery of something valuable. Based on an analysis of empirical data collected with the diary method in a media organization, we argue that the serendipitous potential of media organizations is improved if creativity is rigorously managed towards specified strategic, structural and cultural objectives. The study contributes to theory building around serendipity, especially in the field of media management research. It also discusses the rationale of managing for serendipity in creative media organizations. As far as management practices are concerned, our aim is to provide preliminary insights into managing for serendipitous creativity in media organizations.

Authors

Nando Malmelin

Professor of Practice, PhD, Aalto University School of Business, Department of Management Studies

Sari Virta

University of Tampere

Moderators

Patrik Wikstrom

Associate Professor, Queensland University of Technology

Thursday May 5, 2016 2:15pm - 2:35pm EDT
Room South Lounge Law School

Strategic Management

Manuscript # 1016
Session # A22

2:15pm EDT

Industry Panel 5 - Audience, Data & Insights

Speakers

Bill Harvey

Chairman & Founder, Research Measurement Technologies

For over 35 years Bill Harvey has been leading the way in media research with special emphasis on the New Media. He is often asked to provide his vision of the future of some specific part of the media world. Bill is known to many as a media futurist.Bill Harvey after a history of... Read More →

Greg DePalma

Vice President of Advanced Video Analytics, Horizon Media, Inc.

Greg DePalma is Vice President of Advanced Video Analytics at Horizon Media, Inc. In this role, Greg provides perspective, opportunity, and analysis for Horizon's clients and internal investment teams on where the right partnerships and technologies lie to further increase efficiencies... Read More →

Joost van Dreunen

CEO & Co-Founder, SuperData Research

Joost is co-founder and CEO of SuperData Research, a research firm specialized in the digital, mobile and online games market. As one of the first academics to study video games, Joost also has over fifteen years of commercial research experience in interactive entertainment and technology... Read More →

Marc Krigsman

CEO, SQAD

Mr. Krigsman has been as a key player in the multimedia industry for over three decades, acting as a strategic thinker and builder of an array of successful media companies. Prior to SQAD, he served as CEO and founder of Cross MediaWorks a strategic holding company that manages an... Read More →

Moderators

Patricia Phalen

Professor, The George Washington University

Thursday May 5, 2016 2:15pm - 3:00pm EDT
Costantino A+B Law School

Audiences & Consumption & Measurement

Manuscript # 1304
Session # IP4

2:35pm EDT

Hyperlocal news media and entrepreneurship – the road to sustainability

Incumbent local news media like local newspapers, weeklies, and local broadcasters see their traditional platforms losing ground and find it hard to make the transition to a sustainable digital model. At the same time new local news initiatives emerge that don’t bear the burden of a traditional business model. These new hyperlocal models try to survive within a local ecosystem that also consists of other media, advertisers, sources, government, businesses and active audiences. For this research we gathered empirical comparable data from more than 30 different hyperlocal entrepreneurial media in three different countries: the UK, France and the Netherlands. We focus mainly on their business model; how they organize content production, what their main revenue streams are and what their costs structure is. We find a high diversity in content production and content strategies but a lower diversity in their revenue model. Those that are most robust don’t use banner ads as their main source of income but rather rely on more creative and diverse income streams like partnerships, native advertising or sponsorship. In the business life cycle the hyperlocals in our study seem to move towards the maturity phase.

Authors

Piet Bakker

Professor, Hogeschool Utrecht

Journalism, media innovation, local media, social media

Clare Cook

University of Central Lancashire

Moderators

Angela Powers

Professor, Kansas State University

Thursday May 5, 2016 2:35pm - 2:55pm EDT
Room Bateman Law School

Media Entrepreneurship

Manuscript # 1147
Session # C21

3:00pm EDT

Coffee Break

Thursday May 5, 2016 3:00pm - 3:30pm EDT
Costantino A+B+C Law School

Manuscript # 1533
Session # Z6

3:30pm EDT

Mapping the World's Digital Media Ecosystem: The Quest for Sustainability

The future of journalism is increasingly digital, mobile, and in flux. It is unexplored territory. Like the explorers and navigators of the Renaissance, various organizations–governments, NGOs, journalism groups, and universities, among others–have been trying to map the most promising routes through the new media ecosystem that will lead to sustainable publications that provide news and information crucial to a democratic society. As traditional news media organizations have lost revenues, laid off employees, and reduced coverage, new digital media have emerged as important players in providing public-service journalism, especially on the local level. Researchers from a variety of organizations have created databases of thousands of new digital media to study best practices and find new models for sustainability. This paper focuses on research conducted mainly in Europe, North America, and Latin America. Although the countries studied have varied cultural, linguistic, legal, business, and political environments, many of the findings were similar: The vast majority of the new digital media were fragile and barely surviving. The recommendations were also similar: These fledgling publishers needed training in management, marketing, sales, and technology, and they needed more diverse funding sources, better audience measurement, and more collaboration with public and private institutions. These road maps will be crucial to helping new digital media achieve sustainability and restore the declining commitment to accountability journalism so important to a democracy.

Authors

James Breiner

Visiting professor of communication, University of Navarra

Specialist in entrepreneurial journalism and digital communication with a focus on the Spanish-language media. Bilingual Spanish-English. Spent most of my career as a business journalist, editor of Columbus Business First and publisher of Baltimore Business Journal.

Moderators

Gigi Johnson

Faculty, UCLA Herb Alpert School of Music

In this context, I am standing between two moving platforms. I have been teaching remotely around the world for many years, and have been part of the experience of UCLA shifting to remote instruction. I'm fascinated by the crisis leadership within and across organizations in both... Read More →

Mapping the world's digital media ecosystem docx

fordham presentation 3 pptx

Thursday May 5, 2016 3:30pm - 3:50pm EDT
Room South Lounge Law School

Business Models & Innovation

Manuscript # 1012
Session # A35

3:30pm EDT

Factors Influencing Journalism Performance in Developing and Transitional Countries

In the past quarter century, governments, foundations, and nongovernmental organizations (NGOs) have poured vast sums of money into emerging and transitional countries with the goal of developing sustainable, high-quality news media. The goal has been to encourage journalism that meets generally accepted international standards for professional journalism that supports transparent, democratic, non-corrupt government, and economic and civil development.Results of nearly three decades of investment in media development have been mixed, however.This study examines the economic, organizational, legal, and political factors in the ecology of news organizations that are related to the production of quality journalism in developing and transitional countries. The study uses data generated by the International Research and Exchange Board (IREX) and ZenithOptimedia to examine the research question. Fuzzy Set Qualitative Comparative Analysis (fsQCA) is used to test the hypotheses and identify the models of conjunctural causation that help explain the structural conditions that are related to higher levels of journalism performance in the developing countries in the dataset.The research finds no necessary or sufficient conditions for higher-quality journalism – not even a legal regime supporting freedom of expression. The study finds, however, that there are several combinations of structural conditions that are related to improved journalism performance across cases, and several market and political variables that are more important than others in media development.

Authors

Lee Becker

University of Georgia

Ann Hollifield

Dowden Professor of Media Research, University of Georgia

Adam Jacobsson

University of Stockholm

Eva Marie Jacobsson

KTH Royal Institute of Technology

Tudor Vlad

University of Georgia

Moderators

Michel Clement

University of Hamburg

Thursday May 5, 2016 3:30pm - 3:50pm EDT
Room Bateman Law School

Global Issues

Manuscript # 1120
Session # C12

3:30pm EDT

Industry Panel 7 - Media Entrepreneurship NYC

Speakers

Athan Stephanopoulos

President, NowThis

Barin Nahvi Rovzar

VP, Hearst

Matthew Hartman

Director of Seed Investments, betaworks

Moderators

Justin Hendrix

Executive Director, NYC Media Lab and RLab

Justin Hendrix is Executive Director of NYC Media Lab, a public-private partnership between the City’s industry and its universities to drive emerging media and technology innovation and entrepreneurship, and the founding Executive Director of RLab, a new 16,500 square foot facility... Read More →

Thursday May 5, 2016 3:30pm - 4:15pm EDT
Costantino A+B Law School

Media Entrepreneurship

Manuscript # 1305
Session # IP5

3:30pm EDT

Industry Panel 9 - Media Industry Creatives

Speakers

Andrew Goldman

Chief Strategy Officer, TVtibi

Andrew Goldman is an accomplished and creative leader with industry-widerelationships, respected for his abilities to collaborate and negotiate. Andy’sexpertise is in developing and launching new linear and digital initiatives,strategy, acquisitions, multi-platform scheduling, and... Read More →

Armand Valdes

Video Producer, Mashable

Armand Valdes is a video producer, writer, host, cat enthusiast and master emojifier. He's worked with many celebrities both human and canine during his time at Mashable. Besides his explainer series (which just won a Webby award!), he can be found collaborating with the editorial... Read More →

Tiffany Bender

Associate Producer, NBCUniversal Media

Tiffany Bender was born and raised in Harlem, New York. She went on to obtain her bachelor's degree at Syracuse University in The College of Visual and Performing Arts. Her focus here was on communication and rhetoric with an emphasis on global communication. It was in the classroom... Read More →

Moderators

Anthony Palomba

University of Florida

Thursday May 5, 2016 3:30pm - 4:15pm EDT
Costantino C Law School

Media Workers & Creators

3:50pm EDT

Business models, diffusion of innovation and imitation: The case of online press

A body of literature shows the destabilizing role of ICT and change from analogue to digital in the cultural industries in general, and in press industry in particular. This literature demonstrates that constant experimentation and innovation in the area of organizational arrangements and business models (BM) has become a key competitive advantage. As a result, traditional BMs, which were dominant and stable in different cultural industries (such as media, film, music, publishing etc), have given rise to a multiplicity of arrangements in business management and the emergence of disruptive and innovative business models, which often successfully coexist in the same market segment. According to this view point, strategic and structural change is necessarily driven by competition or the need for efficiency. However alternative theories predicts that in depending on the industry structural characteristic, only early adopters of innovation may be driven by a desire to improve performance, whereas as an innovation spreads and organizational field becomes more established, there may be a push towards homogenization. The case of the French press is quite symptomatic of that standpoint. From the empirical analysis of 100 press websites observed over the period from 2004 to 2014, the paper substantiates the convergence process towards three dominant clusters of online BMs: “A minima Digital”, “Pure Players” and “Exploring Leaders”. Using a Probit econometric model the paper puts forward that this isomorphic process is mainly due to the fact that mimetic behavior over-weights search for performance in French press.

Authors

Inna Lyubareva

Télécom Bretagne

Fabrice Rochelandet

Professor of Communication Science, Université Sorbonne Nouvelle - Paris 3

Moderators

Gigi Johnson

Faculty, UCLA Herb Alpert School of Music

Thursday May 5, 2016 3:50pm - 4:10pm EDT
Room South Lounge Law School

Business Models & Innovation

Manuscript # 1126
Session # C31

3:50pm EDT

Why Do Large Markets Dominate? A New Look at Sources of the Large Home Market Advantage in the International Film Trade

This paper presents a three equation empirical model of trade in motion pictures that is used to test predictions derived from the standard microeconomic model of trade in media products and Krugman’s (1979, 1980) more general model in of intra-industry trade in differentiated products. It is shown that the microeconomic media trade model implied that a larger domestic market may contribute to greater success in exporting media products by encouraging production of larger budget products and by stimulating the production of more media products. The second effect is similar to the predictions of the Krugman model. Estimates for the three-equation model strongly support the existence of a large market effect operating through increased film budgets, but does not provide support for an effect operating through increased domestic film production. It is suggested that market size may affect numbers of domestically produced films through a more indirect path.

Authors

Young Jun Choi

KyungHee University

Sang Yup Lee

Science and Technology Policy Institute

Chankyung Pak

Michigan State University

Steve Wildman

Michigan State University and University of Colorado

Moderators

Michel Clement

University of Hamburg

Thursday May 5, 2016 3:50pm - 4:10pm EDT
Room Bateman Law School

Global Issues

Manuscript # 1138
Session # C12

4:15pm EDT

A case study on Korea Telecom’s smart media business: Based on business model innovation framework

The aim of this paper is to analyze a use case of Korea Telecom’s innovation of the smart media business model. The term of ‘smart’ refers to ‘Internet connected’ in Korean media landscape. For this, a theoretical logic is approached based on the theory of business model innovation. Based on this backdrop, this study focuses on analyzing KT’s smart media business models chronologically in conjunction with the related type of the business model innovation.The finding shows, KT’s first stage of business model innovation is the launch of satellite TV. But it suffers from fierce price competition with cable TVs, even though KT tries ‘smart’ media activities like pseudo-interactivity, SMS, and HD quality offerings. After KT’s suffering from red ink with this, its second stage of business innovation is the launch of IPTV with unique ‘multicasting’ technology. As KT has still the problem of key channel sourcing, KT’s third stage of business model innovation is the launch of hybrid platform focusing on analog cableTV market, which results in its earnings and PayTV “monopsony” in Korea.During this monopsony time, KT plans to prepare for new competition with global ‘smart’ TV players like Google, Apple, and Netflix. In order to utilize external resources like User Generated Content (UGC) in fourth stage of business model innovation, KT launches ‘Open store’ on VOD section of IPTV and gives software development toolkits (SDKs) to long tail content creators. Especially based on the hybrid platform, KT utilizes not only the technical advantages of digital TV, but also invests in the HD and UHS quality content and channels. It is the fifth stage of integrated business model. Lastly, KT fully utilizes its previous business models and leverages its strong bundling power in front door to maintain the co-opetition (cooperation + competition) relationship with Over-The-Tops (OTTs).

Authors

Minzheong Song

Hansei University

Moderators

Gigi Johnson

Faculty, UCLA Herb Alpert School of Music

Thursday May 5, 2016 4:15pm - 4:35pm EDT
Room South Lounge Law School

Business Models & Innovation

Manuscript # 1066
Session # C31

4:15pm EDT

Globalization and the Contribution of the Media Economy to a National Economy: A Cross-Country Empirical Study

This study examined the relationship between globalization and the contribution of the media economy to a national economy. The results showed that the overall globalization index had significant correlation with the percentage of media expenditures in GDP, and the social globalization index was significant predictor for the percentage of media expenditures in GDP, after controlling for the economic, population, and social variables. These results suggested that globalization influenced the contribution of the media economy to a national economy, and different dimensions of globalization had different level of influence. The results also suggested that the principle of relative constancy (PRC) did not hold true when it was applied across countries, and globalization should be one of the explanatory variables that account for the variation of the contribution of media economy to national economy across countries.

Authors

Alan Albarran

University of North Texas

Xiaoqun Zhang

University of North Texas

Moderators

Michel Clement

University of Hamburg

Thursday May 5, 2016 4:15pm - 4:35pm EDT
Room Bateman Law School

Global Issues

Manuscript # 1061
Session # C12

4:15pm EDT

Industry Panel 8 - Young Media Professionals

Speakers

Grzegorz Piechota

Nieman Fellow, Harvard University

As a Nieman Fellow at Harvard University, Grzegorz Piechota explores transformation of media business, the future of work in creative industries and works on a vision of the future news ecosystem.Piechota is an experienced editor and news media executive of Poland’s Agora, one of... Read More →

Judith Harrison

Senior Vice President, Diversity & Inclusion, Weber Shandwick

Judith Harrison is senior vice president, Diversity & Inclusion at Weber Shandwick. She drives programs designed to build a multicultural workforce that leverages diverse backgrounds and perspectives to create innovative solutions for clients and an inspiring, high-performance workplace... Read More →

Melissa Gentile

GroupM

Melissa K. Gentile is a Sr. Group Talent Acquisition Specialist at GroupM, a WPP company, where she handles recruitment across the various GroupM agencies (MediaCom, MEC, Maxus, Mindshare). Since joining the GroupM family just over two years ago, Melissa has helped staff a diverse... Read More →

Tayo Rockson

Managing Editor, Qubed Education

Tayo Rockson is currently the managing editor at Qubed Inc. an edtech that inspires and engages the next generation of talent to pursue their passions—with the brands millennials know and trust. He also runs his own media company, UYD Media, a media company that encourages people... Read More →

Moderators

Cindy Price Schultz

Professor, University of Wyoming

Thursday May 5, 2016 4:15pm - 5:00pm EDT
Costantino A+B Law School

Media Workers & Creators

Manuscript # 1306
Session # IP6

4:35pm EDT

Business models for journalism in the age of content discovery platforms

This paper contains a proposal of new business models for journalism that has been established by analyzing leading trends and observing innovative companies. It also reviews the scientific literature on business models in the study of media management and economics in order to summarize their main ontological features. The typologies that exist have focused on part of the business model—revenue streams—and have not considered other crucial aspects, such as the creation of value. From our point of view, the potential business models for journalism fluctuate between scale and focus, influence and the potential to go viral, content and service, production and aggregation, and advertising and subscription. Six types of business models capable of subsidizing journalism activities appear between these extremes: 1) platform based, 2) viral content, 3) distributed journalism, 4) focused journalism, 5) curated and aggregated content, and 6) global media. This typology includes some of the existing solutions for making journalism sustainable in a digital paradigm dominated by technological giants in which legacy media has lost ground.

Authors

Miguel Carvajal

Miguel Hernandez University

Moderators

Gigi Johnson

Faculty, UCLA Herb Alpert School of Music

Thursday May 5, 2016 4:35pm - 4:55pm EDT
Room South Lounge Law School

Business Models & Innovation

Manuscript # 1113
Session # C31

4:35pm EDT

Shut-down, split-off and tipping points: The case of print and digital products

Concerns about the closure of newspapers began in the second half of the twentieth century and have been exacerbated by the development of the Internet and unsupportive economic conditions, leading many to project the imminent death of newspapers. Their rationale is based on simple economic and technical reasoning that considers newspapers as a single product and ignores the underlying economic and business considerations of enterprises producing joint products—something that most newspapers do by producing print and digital products. This paper explores why different types of analysis are required in this situation and introduces the concepts of shut-down, split-off and tipping points that need be considered when determining the performance of joint products and whether to cease production of one of the joint products. The authors assert that these explain why news currently remains in print even though the news enterprises also produce and compete in digital news provision.

Authors

Min Hang

Tsinghua University

Robert Picard

Professor, University of Oxford

Moderators

Michel Clement

University of Hamburg

Thursday May 5, 2016 4:35pm - 4:55pm EDT
Room Bateman Law School

Global Issues

Manuscript # 1099
Session # C12

5:45pm EDT

Gala Dinner Cruise

Chelsea Piers 61, Spirit of New York ** UPDATE:
Starting point: 150 W 62nd St, New York, NY 10023, entrance of Law school building

We will re-direct people from 60th street to 62nd street. Please try to be still on time.

NO late departure possible as cruise ship will leave on time
Individual tickets organized via conference registration
Evening program schedule provided soon

Thursday May 5, 2016 5:45pm - 9:45pm EDT
Spirit of New York (Cruise) Manhattan

Plenary

7:45am EDT

Facebook

Limited Capacity filling up

770 Broadway | New York, NY | 10003
https://goo.gl/maps/KJeQ6dffgxo

8:00-9:00 Breakfast at Facebook
9:00-10:00 Company Tour & Q&A

*** You are only ELIGIBLE FOR ONE COMPANY VISIT during the conference ***

Places for company visits are limited therefore we can only provide one visit per registered conference participant. We hope for your understanding.

Friday May 6, 2016 7:45am - 10:00am EDT
Facebook 770 Broadway | New York, NY | 10003

Company Visit

8:45am EDT

Horizon Media

Limited Capacity seats available

75 Varick Street, 16th Floor | New York, NY 10013
https://goo.gl/maps/GcWHz61CPaC2

*** You are only ELIGIBLE FOR ONE COMPANY VISIT during the conference ***

Places for company visits are limited therefore we can only provide one visit per registered conference participant. We hope for your understanding.

Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world with estimated billings of over $6.3 billion and over 1,200 employees. The company was founded in 1989, is headquartered in New York.

Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world’s ten most innovative marketing and advertising companies by Fast Company in 2011

The company’s mission is “To create the most meaningful brand connections within the lives of people everywhere.”

The visit will include tour of their beautiful offices and a talk about measurement of ad efficiency with the VP of Advanced Video Analytics, Greg DePalma.

Friday May 6, 2016 8:45am - 10:15am EDT
Horizon Media 75 Varick Street, 16th Floor | New York, NY 10013

Company Visit

8:45am EDT

Fordham Campus Tour

Limited Capacity seats available

Meeting point: Lowenstein building, 113 W 60th Street, New York, NY 10023
Bus shuttles included (Lincoln Center - Bronx - Lincoln Center)
Tour on Rose Hill campus (Bronx) with certified Fordham tour guide

*** You are only ELIGIBLE FOR ONE COMPANY VISIT during the conference ***

Places for company visits are limited therefore we can only provide one visit per registered conference participant. We hope for your understanding.

Friday May 6, 2016 8:45am - 11:30am EDT
Rose Hill (Bronx)

Company Visit

9:45am EDT

Time Warner Medialab

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Time Warner Center building, 3rd Floor Medialab,
10 Columbus Circle, New York, NY 10019

(5 minutes walk from Fordham University, conference venue)

https://goo.gl/maps/n22r2ffqbAw

*** You are only ELIGIBLE FOR ONE COMPANY VISIT during the conference ***
Places for company visits are limited therefore we can only provide one visit per registered conference participant. We hope for your understanding.

Friday May 6, 2016 9:45am - 11:00am EDT
Time Warner Media Lab 10 Columbus Circle, 3rd floor, New York City, New York 10019

Company Visit

9:45am EDT

CNN Studios

Limited Capacity seats available

Tour of CNN studios: Home of Anderson Cooper´s show 360

One Time Warner Center, on 58th street between 8th and 9th aves. It is directly across the street from Sushi Damo.

(5 minutes walk from Fordham University, conference venue)

https://www.google.com/maps/place/Time+Warner+Center/@40.767961,-73.9836633,3a,75y,33.54h,84.33t/data=!3m7!1e1!3m5!1s4-fsVQCpEfMPVBwBnzLvHg!2e0!6s%2F%2Fgeo1.ggpht.com%2Fcbk%3Fpanoid%3D4-fsVQCpEfMPVBwBnzLvHg%26output%3Dthumbnail%26cb_client%3Dsearch.TACTILE.gps%26thumb%3D2%26w%3D392%26h%3D106%26yaw%3D84.467407%26pitch%3D0!7i13312!8i6656!4m5!3m4!1s0x89c258589b9de7d7:0xa84f94ae9326a7b6!8m2!3d40.7685068!4d-73.9831349!6m1!1e1

*** You are only ELIGIBLE FOR ONE COMPANY VISIT during the conference ***

Places for company visits are limited therefore we can only provide one visit per registered conference participant. We hope for your understanding.

Friday May 6, 2016 9:45am - 11:15am EDT
CNN Studios 10 Columbus Cir, New York, NY 10019

Company Visit

10:45am EDT

Time Warner Medialab

Limited Capacity seats available

Time Warner Center building, 3rd Floor Medialab,
10 Columbus Circle, New York, NY 10019

(5 minutes walk from Fordham University, conference venue)

https://goo.gl/maps/n22r2ffqbAw

Group 2

*** You are only ELIGIBLE FOR ONE COMPANY VISIT during the conference ***
Places for company visits are limited therefore we can only provide one visit per registered conference participant. We hope for your understanding.

Friday May 6, 2016 10:45am - 12:00pm EDT
Time Warner Media Lab 10 Columbus Circle, 3rd floor, New York City, New York 10019

Company Visit

3:00pm EDT

WMEMC Soccer Game

- To join the European team, please contact Alfonso Sánchez-Tabernero

- To join the ‘Rest of the World’ team, please contact Cristóbal Benavides Almarza

- Supporters are very welcome, refreshments will be available

- Exact location will be announced during the conference

Friday May 6, 2016 3:00pm - 4:30pm EDT
xCentral Park

Company Visit