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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
avatar for Maria Elena Gutiérrez Rentaría

Maria Elena Gutiérrez Rentaría

Universidad Panamericana
Mexico
Monday, May 2
 

6:30pm EDT

Welcome Reception 12th Floor Lounge
 
Tuesday, May 3
 

9:00am EDT

Keynote 1 - Denise Warren: 'Digital Transformation in the News Media Industries' Costantino A+B+CDenise Warren • Angela Powers

10:00am EDT

Coffee Break Costantino A+B+C

10:30am EDT

Who Will Win the War for Talent in Media Industries: Corporates or Startups? Room BatemanChristopher Buschow • Rabea Laugemann • Beate Schneider • Angela Lee

11:10am EDT

The Value Of The Media Market Capitalization: Convergence Between Industries In United States, Argentina, Chile, Mexico, Colombia And Peru In 2014 Room 409Carlos Lopez-Hernandez • Maria Elena Gutiérrez Rentaría • Carlos Reyes • Josefina Santana • Michael O. Wirth

11:30am EDT

Trends in payment for print and digital news Room 409Avelino Amoedo • Samuel Negredo • Alfonso Vara-Miguel • Michael O. Wirth

12:00pm EDT

Lunch Break Costantino A+B+C

1:30pm EDT

Panel - Best Practices of Innovation Policies in the News Media Industry Room 409Alan Albarran • Paulo Faustino • Aske Kammer • Arne H. Krumsvik • Evelyn Li-Chuan Mai • Robert Picard • Hans van Kranenburg

3:00pm EDT

Coffee Break Costantino A+B+C

3:30pm EDT

Reconfiguring the “Hits”: The New Portrait of Television Program Success in the Social Media Era Room BatemanAllie Kosterich • John Fortunato

3:50pm EDT

The Impact of Self-Brand Congruity and Ad Duration on the Effectiveness of Online Video Advertisements Room 401Todd Holmes • Sylvia Chan-Olmsted Social Media, Sports and Economic Indicators to Assess Premier League’s Efficiency using DEA Room BatemanJuan Artero • María Pilar Latorre • Víctor Orive • John Fortunato
 
Wednesday, May 4
 

9:00am EDT

Keynote 2 - Gerry Byrne: 'Media 101' Costantino A+B+CGerry Byrne

10:00am EDT

Coffee Break Costantino A+B+C

11:10am EDT

A case study of crowdfunding success: Best practices from 'Star Citizen' Room BatemanGeoffrey Graybeal • Arti Nadkarni • Weiwu Zhang • Alan Albarran

11:30am EDT

Evolution of business model of newspapers: case study of Wall Street Journal Room BatemanCarolina Diaz-Espina • Bozena Mierzejewska • Axel Roepnack • Alan Albarran

12:00pm EDT

Lunch Break Costantino A+B+C

1:30pm EDT

Online video consuming: monetization and audience research Room BatemanMercedes Medina • Idoia Portilla • Axel Roepnack

2:10pm EDT

Young Adults’ Smartphone Use: A Three-Country Comparative Study Costantino BCristobal Benavides • Ricardo Leiva • Maria Elena Gutiérrez Rentaría • Josefina Santana • Kenton Wilkinson • Paulo Faustino

3:00pm EDT

Coffee Break Costantino A+B+C

3:30pm EDT

General Assembly Costantino A+B+CGregory Lowe
 
Thursday, May 5
 

9:00am EDT

Keynote 3 - Rob Norman: 'A conversation with GroupM, the world’s largest investor in digital advertising' Costantino A+B+CRob Norman • Robert Picard

10:30am EDT

Industry Panel 1 - Digital Strategies Costantino A+BDan Herrick • Martin Nisenholtz • Kristine Welker • Bozena Mierzejewska

11:35am EDT

A Taxonomy of Millennial Consumers for Media Products Room BatemanSylvia Chan-Olmsted • Jihye Kim • John Carey

12:00pm EDT

Lunch Break Costantino A+B+C

1:30pm EDT

Industry Panel 4 - Audience, Measurement, Industry Costantino A+BArtie Bulgrin • Justin Fromm • Howard Shimmel • Horst Stipp • Phil Napoli

2:15pm EDT

Industry Panel 5 - Audience, Data & Insights Costantino A+BGreg DePalma • Joost van Dreunen • Bill Harvey • Marc Krigsman • Patricia Phalen

3:00pm EDT

Coffee Break Costantino A+B+C

3:30pm EDT

Industry Panel 9 - Media Industry Creatives Costantino CTiffany Bender • Andrew Goldman • Armand Valdes • Anthony Palomba

4:15pm EDT

Globalization and the Contribution of the Media Economy to a National Economy: A Cross-Country Empirical Study Room BatemanAlan Albarran • Xiaoqun Zhang • Michel Clement

4:35pm EDT

Shut-down, split-off and tipping points: The case of print and digital products Room BatemanMin Hang • Robert Picard • Michel Clement

5:45pm EDT

Gala Dinner Cruise Spirit of New York (Cruise)
 
Friday, May 6
 

9:45am EDT

Time Warner MedialabFULL Time Warner Media Lab