World Media Economics and Management Conference 2016 has ended

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World Media Economics and Management Conference 2016

Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023

10:30am EDT

International Expansion of U.S. Movies: Brand Name Standardization and Adaptation Room South LoungeJiyoung Cha • Amy Jo Coffey

10:50am EDT

Higher user engagement, better customer-based brand equity? The role of sharing, commenting, comment reading, and user-generated content for online news brands Room South LoungeIsabelle Krebs • Juliane A. Lischka • Amy Jo Coffey

11:15am EDT

Similarities and differences between legacy media and digital native brands from an audience’s perspective Room South LoungeFrancisco Perez-Latre • Alfonso Vara-Miguel • Amy Jo Coffey

11:35am EDT

Success Factors of Branded Entertainment on YouTube: An Empirical Analysis Room South LoungeGianna Ehrlich • Amy Jo Coffey

1:30pm EDT

PSM in the 21st Century: What Value and Which Values? Room South LoungeGregory Lowe • Patrik Wikstrom

1:50pm EDT

Managing Media Firms: the only advantage is Adaptive Advantage Room South LoungeJohn Oliver • Patrik Wikstrom

2:15pm EDT

Managing for serendipity: Emergent creativity in media organization Room South LoungeNando Malmelin • Sari Virta • Patrik Wikstrom

3:30pm EDT

Mapping the World's Digital Media Ecosystem: The Quest for Sustainability Room South LoungeJames Breiner • Gigi Johnson

3:50pm EDT

Business models, diffusion of innovation and imitation: The case of online press Room South LoungeInna Lyubareva • Fabrice Rochelandet • Gigi Johnson

4:15pm EDT

A case study on Korea Telecom’s smart media business: Based on business model innovation framework Room South LoungeMinzheong Song • Gigi Johnson

4:35pm EDT

Business models for journalism in the age of content discovery platforms Room South LoungeMiguel Carvajal • Gigi Johnson