Dr. Amy Jo Coffey is an associate professor in telecommunication management and director of the new online master's program in Audience Analytics at the University of Florida. She teaches courses in audience analysis, innovation and entrepreneurship, telecommunication programming, and telecommunication management. Her research interests include audience economics and language, with an emphasis on non-English language television content within the United States, as well as market segmentation and other strategic competition issues. Her work has been published in such journals as Journalism & Mass Communication Quarterly, Journal of Advertising Research, Communication Law & Policy, International Journal on Media Management, and the Journal of Media Business Studies. She currently serves as Chair of the Media Management, Economics, and Entrepreneurship division of the Association of Educators in Journalism and Mass Communication (AEJMC) and serves on the editorial boards of the International Journal on Media Management, Journal of Media Business Studies, and the International Journal of Hispanic Media.