Dr. Anthony Palomba earned his Ph.D. at the College of Journalism and Communications at the University of Florida in December 2015. He earned his M.A. at the S.I. Newhouse School of Public Communications at Syracuse University. Dr. Palomba's research is focused on the consumer behavior, branding, and marketing behind video games, television, and film. He has presented at numerous conferences including AEJMC, BEA, and ICA. He is also published in the Online Journal of Communication and Media Technologies, and the American Communication Journal.