Jingyan Zhao is a graduate student in Kansas State University and she is in her second year. Her area is in advertising, and she founded an advertising agency in China with her friends when she was an undergraduate student. This academic year she has two conference papers. One is for the WMEMC, An Organizational Analysis of a Rural Kansas Media Tradition. The other one is accepted by AEJMC, about cultural value changes from collectivism to individualism among Chinese younger generation. She has conducted both qualitative and quantitive research, and she has done well. In addition, she is preparing her thesis, which is about the cultures manifested in Chinese commercials.