Richard A. Gershon, Ph.D., (Ohio University, 1986) is Professor and Co-Director of the Telecommunications & Information Management program at Western Michigan University where he teaches courses in Media Management and Telecommunications. He is the author of six books, including Digital Media & Innovation: Management and Design Strategies in Communication (Sage, 2016) and Media, Telecommunications and Business Strategy – 2nd ed. (Routledge, 2013). Dr. Gershon is a Fulbright scholar having held visiting appointments at the University of Navarra, Spain and Nihon University, Japan. In 2007, he was the recipient of the Distinguished Teaching Award at Western Michigan University. Dr. Gershon is a founding member of the Information and Telecommunications Education and Research Association (ITERA) where he served as the organization’s first President.