Dr. Ronen Shay received his Ph.D. in Mass Communication from the University of Florida. His research is focused on contemporary challenges in the field of media management and includes papers written on: windowed distribution strategies, pure play distribution, and the relationship between social media metrics and brand equity. Dr. Shay has presented his research at AEJMC, BEA, and ICA national conferences, the University of Zurich’s media branding symposium, and the 11th World Media Economics and Management Conference. He has received top paper awards from the Management, Marketing and Programming Division of BEA (2015) and the Media Management, Economics and Entrepreneurship division of AEJMC (2013-2015). In September 2015, Dr. Shay joined the faculty of the Department of Media and Communication at St. John Fisher College, in Rochester, New York. His published works include articles in the International Journal on Media Management, Palabra Clave, and the Handbook of Media Branding.