World Media Economics and Management Conference 2016 has ended

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World Media Economics and Management Conference 2016

Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023

3:30pm EDT

Strategy of the introduction of a new brand in the Polish media space on the example of the Fashion Post web portal Room 401Michał Wójciak • Sylvia Chan-Olmsted

3:50pm EDT

The Impact of Self-Brand Congruity and Ad Duration on the Effectiveness of Online Video Advertisements Room 401Todd Holmes • Sylvia Chan-Olmsted

10:30am EDT

International Expansion of U.S. Movies: Brand Name Standardization and Adaptation Room South LoungeJiyoung Cha • Amy Jo Coffey

10:50am EDT

Higher user engagement, better customer-based brand equity? The role of sharing, commenting, comment reading, and user-generated content for online news brands Room South LoungeIsabelle Krebs • Juliane A. Lischka • Amy Jo Coffey

11:15am EDT

Similarities and differences between legacy media and digital native brands from an audience’s perspective Room South LoungeFrancisco Perez-Latre • Alfonso Vara-Miguel • Amy Jo Coffey

11:35am EDT

Success Factors of Branded Entertainment on YouTube: An Empirical Analysis Room South LoungeGianna Ehrlich • Amy Jo Coffey

1:30pm EDT

Industry Panel 6 - Branded Content Costantino CPat Connolly • Andrew Hanelly • Janet Levine • Rachel Silver • Lori Greene