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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Venue: Room 401 [clear filter]
Tuesday, May 3
 

10:30am

Legitimacy Management for News Media Organizations in the Digital Age Room 401Stefanie A. Hangartner • Juliane A. Lischka • Gabriele Siegert • Richard Gershon

10:50am

Strategic engagement of emergent complexity in traditional print-media companies Room 401Sabine Baumann • Sven-Ove Horst • Rita Järventie-Thesleff • Richard Gershon

11:10am

On profitability of European newspaper publishing Room 401Tom Björkroth • Mikko Grönlund • Richard Gershon

11:30am

Diversity and Team Performance: the US Music Industry Room 401Luigi Nasta • Luca Pirolo • Patrik Wikstrom • Richard Gershon

1:30pm

Globalized digital distribution, the House of Cards effect and Windowing Room 401Gillian Doyle • Gabriele Siegert

1:50pm

Diffusion of Innovation and social media: Opinion Leadership in the Digital Age Room 401Richard Gershon • Gabriele Siegert

2:10pm

Strategic Thinking in Media Companies Room 401Samaneh Azarpour • Joachim Eigler • Gabriele Siegert

3:30pm

Strategy of the introduction of a new brand in the Polish media space on the example of the Fashion Post web portal Room 401Michał Wójciak • Sylvia Chan-Olmsted

3:50pm

The Impact of Self-Brand Congruity and Ad Duration on the Effectiveness of Online Video Advertisements Room 401Todd Holmes • Sylvia Chan-Olmsted

4:10pm

Business Models for News Industry: a critical approach to Brazilian reality Room 401Elizabeth Corrêa • Stefanie Silveira • Sylvia Chan-Olmsted