Greg DePalma is Vice President of Advanced Video Analytics at Horizon Media, Inc.   In this role, Greg provides perspective, opportunity, and analysis for Horizon's clients and internal investment teams on where the right partnerships and technologies lie to further increase efficiencies of data-driven audience buying.  As part of the agency's Advanced TV practice, he recommends more effective use of inventory to increase value across linear television channels while offering clients more precise data-driven audience targeting.
Most recently, DePalma was Senior Vice President at IRI, Inc., where he leveraged emerging data sets for digital and TV planning, activation, and optimization.   Previously he worked as Vice President of Audience Insights at TiVo within its research practice to develop, analyze, and measure advertising campaigns using granular TV return path data.   Earlier, DePalma was the founder and president of DePalMix Sonic Branding and Entertainment, a branding, music licensing, and production company.  He previously held positions at LendingTree, LLC, Millward Brown International, and Nielsen Media Research.   Greg graduated with a MBA from Fordham University and BA from Bucknell University.